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Online Marketing

Marketing

What You Need to Know About Brand Building vs. SEO

Follow these suggestions to balance branding and search-engine optimization in your marketing efforts.
Marketing

Understanding Google's New Page Layout Algorithm

Where you place ads on your website now matters more than ever.
Marketing

A New Way to Get Customized Service Quotes

This online platform lets consumers more easily connect with nearby small businesses.
Marketing

IFC's Five Rules for Romancing Geeks

When it comes to capturing the attention of digital-savvy customers, IFC nailed it with 'Portlandia'. Here are five ways the network reeled in this niche audience.
Marketing

What's Hot and What's Not in Content Marketing for 2012

Marketing through online storytelling and advice will only grow in importance to businesses. Here's how to make sense of the biggest trends in content marketing.
Technology

How 'Augmented Reality' Software Can Blur the Lines Between Online and Offline Worlds

Total Immersion's Augmented Reality software solutions gives heavy metal band Mastodon an edge with fans.
Marketing

How Gary Vaynerchuck, Chris Brogan and Others Think Social Media Will Change in 2012

From the rise of Google+ to the oversaturation of social media, here's what five social media mavens have to say about what's on the horizon in 2012.
Marketing

How Small-Business Owners Can Cast a Social Safety Net

We look at six tools that can help protect your company's social-media contacts and content.
Marketing

How Dwolla is Building Its Brand by Giving Away Cash

Dwolla's rise as a payment alternative to credit cards isn't thanks to merchants' disdain for plastic alone. Here's how the company's founder used clever social-media strategies to build buzz.
Marketing

10 Trends for Online Marketers in 2012

From deals and rewards to mobile and beyond, here's what might influence how you reach customers next year.
Starting a Business

Lawmakers Seek FTC Scrutiny of Google's Search Results

Even wonder why Google's own products and services appear at the top of search results? See how that could change if lawmakers get their way.
Marketing

See How Fozzie the Bear Helped Viddy Build Social Media Buzz

New video-blogging platform helps entrepreneurs make high-quality short films that are made for social media. See how the company practices what it preaches.
Marketing

See What Attracts People to Your Business's Facebook Page

Want to boost the stickiness of your business's Facebook page? Take a gander at what people look at on the typical business page.
Marketing

What You Need to Know About YouTube's New Analytics Program

A run-down of some of the new features, plus three tips to help you create more engaging videos for your business.
Marketing

Chris Brogan on Cultivating Visibility

The popular blogger shares tips to make marketing more of a flow than an interruption.