Online Marketing

Five to Follow on Twitter for Social Media Newbies
Marketing

Five to Follow on Twitter for Social Media Newbies

Here's who celebritweet Sean Malarkey follows on Twitter to learn about what's new in social media.
Kara Ohngren Prior
Roundup: QR Code Tools
Marketing

Roundup: QR Code Tools

The quick-response code is the hipster marketing must-have of the moment. Here's a look at what you'll need to get started.
Jonathan Blum
Why Your Website Should Cop an Attitude
Marketing

Why Your Website Should Cop an Attitude

Here are two businesses that do a good job of taking a tone with customers.
Carol Tice
How to Boost Traffic to Your Listing on Google Maps
Starting a Business

How to Boost Traffic to Your Listing on Google Maps

Google Boost puts a local twist on pay-per-click advertising.
John Arnold
Three Common Marketing Mistakes and How to Fix Them
Marketing

Three Common Marketing Mistakes and How to Fix Them

Experts and small-business owners share tips to avoid blunders that affect your bottom line.
Jane Porter
How Marketers Use Social Media
Marketing

How Marketers Use Social Media

New report reveals how marketers are using social media to reach their customers.
Mikal E. Belicove
Five to Follow on Twitter for SEO
Marketing

Five to Follow on Twitter for SEO

Search Engine Land's Danny Sullivan offers his top picks for SEO know-how.
Jason Fell
Six Steps for Revving Up Your Search-Engine Marketing
Starting a Business

Six Steps for Revving Up Your Search-Engine Marketing

To find new customers through paid-search advertising, consider this advice.
Diana Ransom
Running Display Ads with Google Gets Easier
Marketing

Running Display Ads with Google Gets Easier

Add logos, pictures, and rich media to your pay-per-click strategy.
John Arnold
How Can I Target Women Customers?
Social Media

How Can I Target Women Customers?

Social marketing expert Starr Hall offers quick tips to business owners looking to sell more to women.
Friending Facebook to Connect With New Customers
Growth Strategies

Friending Facebook to Connect With New Customers

Here's how one small Web company is using Facebook Connect to find new users.
Diana Ransom
Google's Own Search-Engine Tour Guide
Marketing

Google's Own Search-Engine Tour Guide

Business owners shouldn't get too worked up over Google's new +1 experiment. Mikal Belicove says it's likely to fail.
Mikal E. Belicove
How Can I Improve My Marketing?
Marketing

How Can I Improve My Marketing?

Social marketer Starr Hall offers tips for upgrading your marketing efforts.
Five Signs You Need a Marketing Makeover
Marketing

Five Signs You Need a Marketing Makeover

If you can identify any of these red flags, then it's probably time to retool your business's marketing strategy.
Susan Gunelius
Online Marketing

Online marketing, also called digital marketing, is the process of using the web and internet-connected services to promote your business and website. There are a number of disciplines within online marketing. Some of these include social media, search engine marketing (SEM), search engine optimization (SEO), email marketing, online advertising and mobile advertising.