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Online Marketing

Marketing

Why Small Businesses Should Care About Their 'Social Influence'

To find out just how valuable your social-media presence is, consider factoring in the influence of your fans and followers, too.
Marketing

Where to Focus Your Business's Ad Dollars in the New Year

Here, new data that can help you plan where your business should spend on advertising in 2012.
Marketing

Three Key Business Investments to Make in 2012

It's time to think about where to invest in your business next year. Here are three trends to pinpoint in 2012 that could pay off big.
Marketing

A User's Guide to Facebook's New Timeline Feature

Facebook's Timeline isn't ready for business yet, but getting used to maneuvering it personally will save you lots of time later. Here's how to get started.
Marketing

How to Increase Social Sharing to Generate More Leads

Everything you need to know about generating leads you learned in kindergarten.
Marketing

The Three Worst Daily Deal Mistakes and How to Avoid Them

Some small companies have had nightmarish experiences working with sites like Groupon and others. Follow these tips to make your campaign a success.
Marketing

How Orabrush Cleaned Up On YouTube

Here's how one small business turned hygiene products into social media gold.
Marketing

How Gowalla's Deal with Facebook Affects You

Facebook's recent hire of Gowalla's geosocial team may signal the launch of Timeline, sooner.
Marketing

Why Negativity Can Be Good for Your Business Blog

Looking for a catalyst to boost visibility and engagement of your blog? Consider being critical.
Marketing

Understanding the Value of a Facebook Fan

Think having Facebook fans doesn't matter? Consider this: People who "like" your business are three times more likely to make purchases than those who don't.
Marketing

Why Your Small Business Should Hangout on Google+

Here are three ways your business can best utilize the latest social network.
Marketing

Why Your Small Business's Google+ Efforts Must Be Unique and Visual

Google+ announced its new "Pages" platform for businesses. See how your company can best utilize the latest social network.
Marketing

Measuring Offline Vs. Online Word-of-Mouth Marketing

Offline conversations are typically more trusted and positive than those taking place online. Here's how to get the most out of word of mouth.
Marketing

Five New Online Tools for Finding Local Customers

Want more local customers to find your business? Here are five new tools from cutting edge Web developers.
Marketing

Brian Solis on Five Common Social Media Mistakes and How to Avoid Them

The author 'Engage,' and now 'The End of Business As Usual,' spills about social media ills.