Online Marketing

Six Steps for Revving Up Your Search-Engine Marketing
Starting a Business

Six Steps for Revving Up Your Search-Engine Marketing

To find new customers through paid-search advertising, consider this advice.
Diana Ransom
Running Display Ads with Google Gets Easier
Marketing

Running Display Ads with Google Gets Easier

Add logos, pictures, and rich media to your pay-per-click strategy.
John Arnold
How Can I Target Women Customers?
Social Media

How Can I Target Women Customers?

Social marketing expert Starr Hall offers quick tips to business owners looking to sell more to women.
Friending Facebook to Connect With New Customers
Growth Strategies

Friending Facebook to Connect With New Customers

Here's how one small Web company is using Facebook Connect to find new users.
Diana Ransom
Google's Own Search-Engine Tour Guide
Marketing

Google's Own Search-Engine Tour Guide

Business owners shouldn't get too worked up over Google's new +1 experiment. Mikal Belicove says it's likely to fail.
Mikal E. Belicove
How Can I Improve My Marketing?
Marketing

How Can I Improve My Marketing?

Social marketer Starr Hall offers tips for upgrading your marketing efforts.
Five Signs You Need a Marketing Makeover
Marketing

Five Signs You Need a Marketing Makeover

If you can identify any of these red flags, then it's probably time to retool your business's marketing strategy.
Susan Gunelius
The Social Media Challenge: The Results
Marketing

The Social Media Challenge: The Results

We blended a team of digital marketing experts with an old-school rib joint to see if social media can really work.
Matt Villano
The Downside of Social Coupons
Marketing

The Downside of Social Coupons

Social coupons can appealing--but make sure you're prepared to handle the rush of new customers they can bring.
Brian Quinton
Marketing

A Way to Win Back Online Customers

Retargeting can lead to increased conversions and turn abandoned site visits into sales.
Mikal E. Belicove
Marketing

Three Tips for Building an Online Community

Focus on the interests of your community, not just your own product, and you're likely to end up with loyal customers.
Gwen Moran
SXSW's Customer Finding Tools of Tomorrow
Marketing

SXSW's Customer Finding Tools of Tomorrow

SXSW shines a spotlight on firms that can help business owners connect with customers. Here's a look.
Diana Ransom
How a Company Aiding Nonprofits Secured Venture Capital
Finance

How a Company Aiding Nonprofits Secured Venture Capital

A new way for small nonprofits to tap into big audiences and raise awareness and exposure online.
Gwen Moran
How to Harness the Power of Social Media Feedback
Marketing

How to Harness the Power of Social Media Feedback

Engaging with consumers enables owners to assess a product's strengths and weaknesses.
Gail Goodman
Online Marketing

Online marketing, also called digital marketing, is the process of using the web and internet-connected services to promote your business and website. There are a number of disciplines within online marketing. Some of these include social media, search engine marketing (SEM), search engine optimization (SEO), email marketing, online advertising and mobile advertising.