Online Marketing

Guy Kawasaki on the Art of Enchantment
Marketing

Guy Kawasaki on the Art of Enchantment

The business guru shares his views on how to be really winning.
Jennifer Wang
A New Do-It-Yourself Alternative to Groupon
Marketing

A New Do-It-Yourself Alternative to Groupon

PeopleDeals combines customization and a lower-cost offer for social-media coupons. But will the tool be too time-consuming for the average small retailer to be practical?
Jonathan Blum
How to Use Video to Market Your Business
Marketing

How to Use Video to Market Your Business

Consider these tips to help you produce video that connects with your customers.
Gail Goodman
Five to Follow on Twitter for Social Media Newbies
Marketing

Five to Follow on Twitter for Social Media Newbies

Here's who celebritweet Sean Malarkey follows on Twitter to learn about what's new in social media.
Kara Ohngren Prior
Roundup: QR Code Tools
Marketing

Roundup: QR Code Tools

The quick-response code is the hipster marketing must-have of the moment. Here's a look at what you'll need to get started.
Jonathan Blum
Why Your Website Should Cop an Attitude
Take It From The Pros

Why Your Website Should Cop an Attitude

Here are two businesses that do a good job of taking a tone with customers.
Carol Tice
How to Boost Traffic to Your Listing on Google Maps
Starting a Business

How to Boost Traffic to Your Listing on Google Maps

Google Boost puts a local twist on pay-per-click advertising.
John Arnold
Three Common Marketing Mistakes and How to Fix Them
Marketing

Three Common Marketing Mistakes and How to Fix Them

Experts and small-business owners share tips to avoid blunders that affect your bottom line.
Jane Porter
How Marketers Use Social Media
Marketing

How Marketers Use Social Media

New report reveals how marketers are using social media to reach their customers.
Mikal E. Belicove
Five to Follow on Twitter for SEO
Marketing

Five to Follow on Twitter for SEO

Search Engine Land's Danny Sullivan offers his top picks for SEO know-how.
Jason Fell
Six Steps for Revving Up Your Search-Engine Marketing
Starting a Business

Six Steps for Revving Up Your Search-Engine Marketing

To find new customers through paid-search advertising, consider this advice.
Diana Ransom
Running Display Ads with Google Gets Easier
Marketing

Running Display Ads with Google Gets Easier

Add logos, pictures, and rich media to your pay-per-click strategy.
John Arnold
How Can I Target Women Customers?
Social Media

How Can I Target Women Customers?

Social marketing expert Starr Hall offers quick tips to business owners looking to sell more to women.
Friending Facebook to Connect With New Customers
Growth Strategies

Friending Facebook to Connect With New Customers

Here's how one small Web company is using Facebook Connect to find new users.
Diana Ransom
Online Marketing

Online marketing, also called digital marketing, is the process of using the web and internet-connected services to promote your business and website. There are a number of disciplines within online marketing. Some of these include social media, search engine marketing (SEM), search engine optimization (SEO), email marketing, online advertising and mobile advertising.

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