Online Marketing

How a Company Aiding Nonprofits Secured Venture Capital
Finance

How a Company Aiding Nonprofits Secured Venture Capital

A new way for small nonprofits to tap into big audiences and raise awareness and exposure online.
Gwen Moran
How to Harness the Power of Social Media Feedback
Marketing

How to Harness the Power of Social Media Feedback

Engaging with consumers enables owners to assess a product's strengths and weaknesses.
Gail Goodman
Google's Panda Puts Content Farms Out to Pasture
Marketing

Google's Panda Puts Content Farms Out to Pasture

See why Google's latest search algorithm, Panda, rewards original content.
Mikal E. Belicove
Using Social Media to Find the Right Customers
Starting a Business

Using Social Media to Find the Right Customers

Using social media can put your business in front of millions of potential customers. But it's up to you to draw them in.
Diana Ransom
Three Steps to Start a Mobile Coupon Strategy
Marketing

Three Steps to Start a Mobile Coupon Strategy

A solid promotion plan can attract buyers and help create lasting customer relationships.
John Arnold
How to Clean Up Your Online Reputation
Marketing

How to Clean Up Your Online Reputation

Skweal takes complaints out of the public forum, giving businesses a chance to make good
Jennifer Wang
Marketing

Business Owners Weigh In on Facebook Messaging

Don't be a Zucker. Facebook's new e-mail messaging system might help you better manage your contacts -- or waste your time.
Ericka Chickowski
Three Ways to Spark Engaging Social Conversations
Marketing

Three Ways to Spark Engaging Social Conversations

The most important aspect to social media is establishing a two-way conversation.
Gail Goodman
The Innovators: deviantART's Angelo Sotira
Marketing

The Innovators: deviantART's Angelo Sotira

The co-founder and chief executive of the online artist community talks about building a 14 million member social network.
Ameen Khwaja
How To Optimize Your Website for Local Search
Marketing

How To Optimize Your Website for Local Search

Follow this guide to maximize your visibility in regional markets.
Jon Rognerud
Making Email Newsletters More Social
Marketing

Making Email Newsletters More Social

Four tips to create content customers will share on Twitter, Facebook, LinkedIn and other social networks.
Gail Goodman
Online Marketing

Online marketing, also called digital marketing, is the process of using the web and internet-connected services to promote your business and website. There are a number of disciplines within online marketing. Some of these include social media, search engine marketing (SEM), search engine optimization (SEO), email marketing, online advertising and mobile advertising.