Online Marketing

Using Online Video to Market Your Business
Marketing

Using Online Video to Market Your Business

Use online video to market your business. Here's to hoping you don't have a face only a mother could love.
Ericka Chickowski
How to Find Sales Leads on Social Media
Marketing

How to Find Sales Leads on Social Media

How a gourmet cupcake shop drove sales using social media without driving away customers -- and how you can, too.
Brian Quinton
Signpost Puts a Local Spin on Social Shopping
Marketing

Signpost Puts a Local Spin on Social Shopping

Signpost takes on Groupon as the turf war for social commerce supremacy heats up.
Jason Ankeny
How to Build Your Own Brand Buzz
Marketing

How to Build Your Own Brand Buzz

You don't necessarily need professional help to get the word out. Try these tactics for good old-fashioned self-promotion.
Gwen Moran
How to Use Social Media to Improve Presentations
Marketing

How to Use Social Media to Improve Presentations

Digital and social media tricks to incorporate the next time you pitch your concept or company to a crowd.
Chris Brogan
Marketing

Your Corporate Blog Could Be Sabotaging Your Business

Six ways your blog could accidentally sabotage your bottom line, plus tips for avoiding them.
10 Trends for Online Marketers in 2011
Marketing

10 Trends for Online Marketers in 2011

A look at the latest technology tools that will influence how you reach customers.
John Arnold
How to Clean Up an Online Reputation
Marketing

How to Clean Up an Online Reputation

Controlling how you appear in search results and on social networking sites doesn't have to be hard.
10 Marketing Trends for 2011
Marketing

10 Marketing Trends for 2011

From geotargeting to mobile apps and social media, here's what you need to consider now.
Susan Gunelius
Why You Need a Social Media Policy
Marketing

Why You Need a Social Media Policy

Three reasons small businesses benefit from even the most basic guidelines.
Is Your Email Marketing Ready for 2011?
Marketing

Is Your Email Marketing Ready for 2011?

Here are five ways to create a more social experience for your customers in the New Year.
Gail Goodman
10 Helpful Social Media Management Tools
Marketing

10 Helpful Social Media Management Tools

A roundup of the most popular business tools you can use to organize your social networks.
Marketing

How to Start a Brand Romance

Comedian and marketer Kevin Nalty analyzes the success of the Cebu Pacific Airlines video gone viral.
Jennifer Wang
Marketing

A Starbucks Marketer's Essential Tweets

Adam Brotman, Starbucks vice president of digital ventures.
Kara Ohngren Prior
Online Marketing

Online marketing, also called digital marketing, is the process of using the web and internet-connected services to promote your business and website. There are a number of disciplines within online marketing. Some of these include social media, search engine marketing (SEM), search engine optimization (SEO), email marketing, online advertising and mobile advertising.