Online Marketing

Starting a Business

Six Tips to Kick-Start Your Lead Scoring

Finding customers starts with prioritizing your prospects and scoring your leads. Use these tips to move beyond the basics.
Starting a Business

Finding Customers by Linking to Your Salespeople

In the business of finding customers, making it easy to shop, ask questions and follow up will only serve you. Here's how technology can help.
Marketing

Tell Google You're Ready for Your Close-Up

Google's Business Photos aims to amp up your Places page. Here's how you can apply for a Google photo shoot of your local business.
Starting a Business

Why Social Isn't Helping Online Retailers Find Customers

Search, email and affiliate marketing trump Facebook and Twitter for customer acquisition.
Starting a Business

10 Ways to Find Customers with Mobile Marketing

As consumers increasingly use smartphones and tablets, it's high time for you to have a mobile marketing strategy.
Marketing

Did Google Stop Sending You Traffic?

Consider these six ways to regain lost ground in Google's search rankings.
Starting a Business

Daily Deals Not a Big Deal for Finding Customers

When it comes to attracting new customers, daily-deal sites are popular but they rarely trump an owner's personal touch.
worth-knowing

How Fast-Growing Companies Use Social-Media Marketing

Here's a sampling of how growth-minded businesses use social media to ring in sales.
Marketing

Guy Kawasaki on the Art of Enchantment

The business guru shares his views on how to be really winning.
Marketing

A New Do-It-Yourself Alternative to Groupon

PeopleDeals combines customization and a lower-cost offer for social-media coupons. But will the tool be too time-consuming for the average small retailer to be practical?
Marketing

How to Use Video to Market Your Business

Consider these tips to help you produce video that connects with your customers.
Marketing

Five to Follow on Twitter for Social Media Newbies

Here's who celebritweet Sean Malarkey follows on Twitter to learn about what's new in social media.
Marketing

Roundup: QR Code Tools

The quick-response code is the hipster marketing must-have of the moment. Here's a look at what you'll need to get started.
Take It From The Pros

Why Your Website Should Cop an Attitude

Here are two businesses that do a good job of taking a tone with customers.
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