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News and Trends

Five Times When the Centre Intervened Impacting Country's Startup Ecosystem

The Narendra Modi-led government has been well-known from making sweeping changes in decades-old laws

Technology

OTT Platforms: A Dynamic Consumer Behavior Requires Dynamic Media Buying

An increasingly pressing question is also around how do marketers best deliver commercial messages to consumers on this new playing field?

News and Trends

Movie Buffs! Know How To Enjoy 2 Days Of Free Netflix

Netflix will host StreamFest for an entire weekend on December 5-6, giving non-subscribers premium-like experience

News and Trends

ALTBalaji Acquires 17.5% Stake In Celebrity Engagement Platform Tring

As a part of the transaction, the OTT platform will be able to appoint one board member to represent it on the board of Tring's parent company

News and Trends

OTT Platforms To Be Regulated? SC Issues Notice To Centre To Regulate These Platforms

The plea filed has sought for an establishment of an autonomous body headed by a retired IAS officer and others to regulate the digital content on platforms

Technology

Netflix: The Opportunity Hub For Non-Mainstream Films

OTT platforms such as Prime Video, Zee5, Disney Hotstar, Voot, etc, have changed the way we consume entertainment, but Netflix has carved its own niche

Technology

From Akshay Kumar's Laxmmi Bomb to Alia Bhatt's Sadak 2, Watch First Day, First Show From Home Now

The first day, first show of Bollywood movies on OTT? Just sit at your home and get movies of Akshay Kumar, Alia Bhatt, Ajay Devgn, Abhishek Bachchan and more home delivered to you

Lifestyle

Covid-19: Bleak Times and Silver Linings for Entertainment Industry

Harsh decisions will need to follow for many exhibition companies to ensure that they can meet their cashflows with many already invoking 'Act of God' to ensure that rental agreements can be made 'Force Majeure'

Lifestyle

How Covid-19 Increased Viewer's Appetite for OTT Content

So the landscape of content creation has changed but what exactly does it mean for OTT platforms like Hotstar, Amazon Prime Video, Zee5, AltBalaji, Voot Select, and more?

Lifestyle

Maoyan: China's Online Entertainment Market Booming with the COVID-19 Pandemic

While China's movie industry was severely hit by the pandemic, the online entertainment market, including TV and streaming platforms, were booming as people were confined to their homes

News and Trends

Over 40% Video Content Is Consumed In Regional Language: Hotstar

According to a report by Hotstar, Tamil, Telugu and Bengali are the top regional languages preferred by users for consuming video content

News and Trends

Here Is How This OTT Giant Is Planning To Disrupt The Indian Market

Netflix announced its plans to invest INR 3000 crores for producing original content in India

News and Trends

After Videos, Now Audio Streaming Giants Turn To Originals To Capture Indian OTT Market

Music streaming platform Gaana announced the launch of its exclusive line-up of podcasts and shows