OTT platform

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Growth Strategies

This OTT Player Is Looking To Become World's Largest Entertainment Platform

MX Player was launched in 2011 as a video playback app, but the company entered the OTT segment in February 2019 as it was realized that the app can be used to provide content as well

Growth Strategies

Here's Why Hotstar, Netflix & Amazon Prime are Dubbing Content in Regional Languages

According to the KPMG report titled 'India's Digital Future: Mass of Niches', dubbing existing content is considered as an effective tool for the OTT players to quickly expand the catalogue of original and movie content available

News and Trends

Is Original Content The Reason Of Growth Behind This US-based OTT Giant

Netflix India reportedly clocked in a revenue of INR 466.7 crore for FY19 with a net profit of INR 5.1 crore.

News and Trends

This Times Internet-Owned OTT Platform Raised $110 Million Led By China's Tencent

As the streaming war heats up with bigger companies launching their own set of services, MX Player's ad-based model could help it ward off competition in emerging markets such as India

News and Trends

How Streaming Services Are Betting On Originals To Capture OTT Market In India

According to a report by RedSeer, the Indian OTT market is projected to grow 80 per cent from 170 mn in 2019 to 300 mn by 2022

Technology

Will the Traditional Market Reinvent itself in order to Compete with OTT?

The major reasons of the OTT business growth include the increasing penetration of smartphones, with digital viewership beating the TV viewership.