Product Launch

Starting a Business

This Founder's Smart Sunglasses Retail for $849 — and He Crowdfunded More Than $300,000. Here's How He Came Up With the Idea That Could Revolutionize Eyewear.

'Entrepreneur' spoke with Deep Optics CEO and founder Yariv Haddad, who shared some exclusives about the startup's journey so far, plus its growth and expansion strategies.

Starting a Business

4 Launch Strategies for Startup Success and Longevity

With these strategies, startups can create a loyal customer base that supports their brand for decades.

Growing a Business

What to Do When You Fail to Live Up to Your Own Expectations

My product launch was a failure. But here's why that became a good thing.

Marketing

How to Successfully Launch a Product on Amazon — A Simple, Step-by-Step Guide

Successfully launch your product on Amazon with easy-to-follow, proven tactics and avoid common mistakes that cost you time and money.

News and Trends

Pop Icon Zaeden Enters D2C Space And Launches a Perfume 'SOL'

With a vision to capture life's stories by bottling them in scents, SOL positions itself as an aspirational yet affordable fragrance brand targeted towards the Gen-Z and millennial audience, added the company, said the company

Marketing

5 Ways to Make Your Next Product Launch a Success

Follow these five key strategies for a successful product launch.

Data & Recovery

What Business Leaders Can Learn From ChatGPT's Revolutionary First Few Months

ChatGPT took us all by storm, and it's here to stay. Let's learn from its exponential growth.

Marketing

How to Execute A Successful Product Launch in a Competitive Industry

Bringing a new product to market in an industry already full of innovation is intimidating, but that doesn't automatically mean you won't break through. These recommendations will give your product the best shot at finding a loud and clear voice.

Marketing

How Product Launch Strategies Help Businesses Determine If They Are Ready to Enter the Market

You can determine if your business is ready to enter the market with the help of a product launch strategy. Here's how.

News and Trends

Apple Plans To Manufacture iPhone 14 In India, Says Report

The reports said that the tech giant's suppliers are likely to produce Apple Watch and MacBook in Vietnam for the first time

Marketing

Launching a New Brand? 6 Ways to Maximize Your Impact With First Impressions

Here are six ways to make your product launch or grand opening moment great, it's critical to have a strategic "go to market" strategy mapped out well in advance of going live.

Marketing

How to Nail a Successful Product Launch

Tried and true tips for ensuring an excellent marketing strategy.

Thought Leaders

Dear Brit: "How Do I Know if I Have Product-Market Fit with My New Business?"

This conundrum is a fundamental challenge all entrepreneurs have to tackle.

Growing a Business

The Must-Have Product Characteristics for E-Commerce Domination in 2022

To be successful, you'll need these to stand out from the competition.

Thought Leaders

5 Goals New Product Prototype Development Will Help You Achieve

To successfully launch a new product, you need to pay special attention to product development and manufacturing. Here's what prototyping teaches about making the best product possible.