Product-Market Fit

Starting a Business

4 Effective Ways To Accomplish This Missing Step That Most Entrepreneurs Overlook

You launch your product or business... and nothing happens. Sound familiar? Here's how to change that outcome.

Marketing

The Market is Evolving, Your Marketing Strategy Should Too

The world is changing quickly, and so is the overall marketplace. Here are three fundamental tenets to ensure companies can evolve alongside their market and succeed in their business efforts.

Thought Leaders

Dear Brit: "How Do I Know if I Have Product-Market Fit with My New Business?"

This conundrum is a fundamental challenge all entrepreneurs have to tackle.

Growing a Business

Product-Market Fit: How to Measure If Your Business Is Filling a Need

Product-market fit is a key route to success for any company. Make sure you understand what it is and how to achieve it.

Growing a Business

How Customer Discovery Can Significantly Enhance Your Product-Market Fit

Successful companies understand that having a great idea isn't enough to convince consumers to give them money for their product.

Growing a Business

How to Find Growth Opportunities Through Customer-Discovery Research

Understanding your specific market is the only way to identify which strategy will work for your product or service.

Starting a Business

3 Ways to Avoid the Agony of Startup Failure

So many startups fail, but yours doesn't have to.

Growing a Business

Your First Product Is a Success. Is It Time to Roll Out a Second?

Before committing to a new launch, prepare a thorough process, one that includes all the lessons you learned first time around.

Growing a Business

SimpliSafe Chased the Wrong Customer. This Pivot Saved The Business.

SimpliSafe is a security system built for renters. But it unexpectedly gained traction with homeowners.

Thought Leaders

4 Difficult Steps on the Journey from 'Zero to One'

Sometimes, you have to kill your favorite idea.

Starting a Business

Forget Product-Market Fit. Find Your Market, Then Build Your Product.

The idea of product-market fit needs to be flipped on its head entirely.

Growth Strategies

India Inc: A One Stop for Global Start-Up

The immense opportunities offered by India, making it a dream destination for international brands and start-ups

Fundraising

Entrepreneur Elevator Pitch Season 2 Ep. 10: 'We Are Going to Make Money on This Thing'

This week, our investors question if there is even a market for the contestants' entrepreneurial ideas.

Thought Leaders

How to Find the Holy Grail of Product-Market Fit

Even if you have the greatest product in the world, if it doesn't sell or scale, it is worthless.

Thought Leaders

After 90 Meetings in 90 Days, These Founders Finally Found Their Customer

After creating a potentially groundbreaking solution, two founders weren't sure whom to sell it to.