Product Reviews

News and Articles About Product Reviews

Was it Price, Product or Something Else That Lost You the Sale?
Sales

Was it Price, Product or Something Else That Lost You the Sale?

The real reason for lost sales is usually the competitor did a better job selling their product but few buyers will tell you so..
Frank Visgatis
Can These Headphones Beat City Traffic?
Product Reviews

Can These Headphones Beat City Traffic?

We put the new Sennheiser PXC 550 headphones to the ultimate test.
Dan Bova
A Top TripAdvisor Reviewer Talks About How Reviews Work, for Good and Bad
Customer Experience

A Top TripAdvisor Reviewer Talks About How Reviews Work, for Good and Bad

Businesses have started to feel at risk for becoming victims, but reviews also help customers in ways no one expected.
Aimee Millwood
This Speaker Is Cuter Than R2-D2 and Louder Than the Death Star
Tech

This Speaker Is Cuter Than R2-D2 and Louder Than the Death Star

Groundbreaking wireless speaker company, Devialet, has unleashed the Gold Phantom, the most extreme speaker ever made.
Dan Bova
You Just Got a Bad Media Review. Now, What?
Marketing Bootcamp

You Just Got a Bad Media Review. Now, What?

First, take a deep breath. Then ask your fans for their help.
Luke Lappala
Hip-Hop Icon Timbaland to Entrepreneurs: 'Follow You, Believe in You and Don't Let Hard Times Harden You'
Radicals & Visionaries

Hip-Hop Icon Timbaland to Entrepreneurs: 'Follow You, Believe in You and Don't Let Hard Times Harden You'

We literally felt the power of the Grammy-winning rapper-producer''s latest project and picked his brain for business tips between organ-jiggling vibrations.
Kim Lachance Shandrow
My Experience With This Odd-Looking Umbrella Replacement in New York City
Product Reviews

My Experience With This Odd-Looking Umbrella Replacement in New York City

The Nubrella may just be the solution to a problem that we all deal with: the rain.
Carly Okyle
We Got Buzzed Up With These Caffeinated Gummy Cubes. Here's What We Thought.
Radicals & Visionaries

We Got Buzzed Up With These Caffeinated Gummy Cubes. Here's What We Thought.

Go Cubes are soft, square gummies made with condensed cold-brewed coffee. But are they as tasty and potent as the fresh stuff?
Kim Lachance Shandrow
My Week With the Bracelet That Shocks You Awake
Sleep

My Week With the Bracelet That Shocks You Awake

A reporter tried to abuse herself to become a morning person.
Erin Griffith
We Gave a Drink Designed to Help You Relax to Our Stressed-Out Staff. Here's What We Thought.
Stress Management

We Gave a Drink Designed to Help You Relax to Our Stressed-Out Staff. Here's What We Thought.

Just Chill is a sparking beverage that has the same active ingredient as one found in green tea.
Stephen J. Bronner
Legal Tips for Using Customer Testimonials
Marketing Bootcamp

Legal Tips for Using Customer Testimonials

While testimonials build customer trust, create goodwill for your product and show potential customers a positive brand history, there are some things you need to watch out for when using them.
6 Reasons Why Amazon Product Reviews Matter to Merchants
Product Reviews

6 Reasons Why Amazon Product Reviews Matter to Merchants

How buyers and sellers alike benefit from the company's legendary online reviews.
Jay Lagarde
You Don't Have to Be Patti LaBelle to Score a Viral Product Review Video
Marketing Bootcamp

You Don't Have to Be Patti LaBelle to Score a Viral Product Review Video

James Wright Chanel's hilarious YouTube review of Patti LaBelle's Sweet Potato Pies caused a sell-out of the product at Walmart. Here's how it could happen to you.
Deborah Mitchell
The Loudest Consumers Don't Always Represent the Majority
Customer Experience

The Loudest Consumers Don't Always Represent the Majority

Almost every company has its critics, and now they have access to social media and comment sections.
Carol Roth