How Our Brains Trick Us Into Choosing Instant Gratification Over Long-term Goals
9 min read
8 Psychology Hacks to Increase Your Creativity and Productivity
The Psychology of Color in Marketing and Branding
10 Questions to Ask When Designing Your Company's Logo
Kim Lachance Shandrow
News and Articles About Psychology
Use This Green Beret Plan to Have a Super Productive Day
Five steps can make the difference between spinning your wheels and getting the big win.
3 Surprising Takeaways From Robert Cialdini's 'Pre-Suasion'
The new book includes a combination of big-picture insights and actionable tactics that will make this an instant classic.
Learn a Little Psychology to Motivate Employees and Increase Productivity
This is the Hawthorne Effect. Learn what it can do for your office.
How a Lack of Impulse Control Is Hurting Donald Trump -- and Could Hurt Your Business, Too
Have someone at work who reminds you of the GOP candidate at his worst? Here's what to do.
You Don't Need a Big Budget to Do Neuroscience Marketing
All you need to do is to tap into your customer's subconscious mind. Well, maybe that does sound complex, so here are some tips that can help simplify the process.
Use These Green Beret Tactics to Shut Down a Meeting Bully
Win a war of words before anyone opens their mouth.
The Intersection of Psychology and Marketing
The fun part about marketing is the opportunity to discover new ways to trigger favorable emotional responses from consumers.
Best News We've Heard All Day: Study Shows Beer Is Good for Business
A recent study published in the journal 'Psychopharmacology' says that suds bring happier human interactions. We'll drink to that!
Use This Green Beret Method to Find Out if Someone Is Trustworthy
Thinking about a new partnership? Check these boxes before you sign on the dotted line.
Study Says There Are 4 Personality Types. Which Is Yours?
Use this research to find out if you are an optimist, a pessimist, green with envy or a trusting soul.
This Accidental Entrepreneur Is Tackling the Problem of Loneliness
Los Angeles's first 'People Walker' earns $7 a mile making small talk.
Stephen J. Bronner
Use This Mind Trick to Get Someone to Tell You the Truth
You don't need to be a Jedi or an interrogation expert to get someone to give up the goods.
Use This Secret Military Trick to Tell if Someone Is Lying
Forget what you've seen in the movies, former Green Beret Sergeant Major (Retired) Karl Erickson explains the tactics that work on the battlefield and in the office.
8 Science-Backed Techniques That Will Make You More Likeable
These tips can help you whether you're trying to close a deal, make new friends or impress your date.
Stephen J. Bronner
is the study of behavior and the mind. For an entrepreneur, having a grasp on the basic fundamentals of psychology can help connect better to customers and what they want.
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