News and Articles About Public Relations
If you want to do you own PR, you can. But avoid these six rookie errors.
Jessy Fofana co-founded a company that was eventually sold to Ecko before building a PR firm while freelancing.
To get noticed, match your great product with an eye-grabbing narrative.
If ever you find someone with the soul of a PR maestro and the brain of a data scientist, make an offer.
Firing an executive is sure to create anxiety but sometimes you have no alternative except to push past your fears and make a change.
Look for base hits, not home runs, this PR professional advises.
social media hacks
It happened to Kitchenaid. It happened to Burger King. A crisis could happen to your company, too. Here's how to prepare.
Make More Happen
Remember, you're a human being, not a collection of images and posts.
Learn from Delta's crisis communications strategy.
Social media campaigns fail all the time. The culprit? Hashtags are too often just an afterthought.
Your PR firm will be a creative engine for your company, once you have built a productive relationship.
Bringing the embattled Olympic swimmer onto the show is a shameless attempt to boost ratings.
These PR hacks will work for you because they're not focused on you, they're focused on the journalists you're targeting.
If you're a small business, doing your own PR is all about crafting pitches and getting them to the right people.