Public Relations

News and Articles About Public Relations

Here's How Facebook Has Reduced the Need to Pay PR
Facebook Marketing

Here's How Facebook Has Reduced the Need to Pay PR

Facebook news and advertising enables companies to do for themselves much, but not all, of what they have customarily hired public relations firms to accomplish.
Greg Shugar
Scale-up Secrets From 7-Figure Entrepreneurs
Growth Strategies

Scale-up Secrets From 7-Figure Entrepreneurs

Taking your business to the next level isn't as hard as getting it to make money in the first place.
Mary Simms
How Your Public Relations Effort Should Look Like a Military Assault
Public Relations

How Your Public Relations Effort Should Look Like a Military Assault

Content marketing is your "troops on the ground." Your PR "air cover" provides those troops with third-party credibility.
Zach Cutler
Safeguarding Your Brand in Trump's Social Media World
Make More Happen

Safeguarding Your Brand in Trump's Social Media World

The President-elect's willingness to slam individuals and specific companies on Twitter is a new concern for brand defenders.
Jim Joseph
How to Get the Media Hooked On Your Company
Publicity

How to Get the Media Hooked On Your Company

With everyone's products vying for media attention, here's how to get them interested in your company.
6 Ways to Go Mainstream and Develop Your Brand
Media Coverage

6 Ways to Go Mainstream and Develop Your Brand

Here is how to get the press and influencers to notice you.
Lewis Howes
Turn Your Staff Into a Sales Force
Company Culture

Turn Your Staff Into a Sales Force

All companies want motivated employees that bring inspiration and create customer goodwill.
Greg Monaco
6 Common Mistakes of DIY Public Relations
Public Relations

6 Common Mistakes of DIY Public Relations

If you want to do you own PR, you can. But avoid these six rookie errors.
Derek Newton
This Entrepreneur Built a Cosmetics Startup, Sold It, Then Founded a PR Firm
Entrepreneur Network

This Entrepreneur Built a Cosmetics Startup, Sold It, Then Founded a PR Firm

Jessy Fofana co-founded a company that was eventually sold to Ecko before building a PR firm while freelancing.
Spinning a Yarn: 5 Ways to Weave a Story Around Your Startup
Pitching

Spinning a Yarn: 5 Ways to Weave a Story Around Your Startup

To get noticed, match your great product with an eye-grabbing narrative.
Craig Corbett
'Digital Unicorn' Is the Next Big Marketing Hire You Want to Make
Social Media

'Digital Unicorn' Is the Next Big Marketing Hire You Want to Make

If ever you find someone with the soul of a PR maestro and the brain of a data scientist, make an offer.
Jason Parks
3 Signs It's Time to Fire the Boss
Leadership

3 Signs It's Time to Fire the Boss

Firing an executive is sure to create anxiety but sometimes you have no alternative except to push past your fears and make a change.
Cris Burnam
24-Year-Old PR Mogul Richard Lorenzen's 5 Tips for Millennial Entrepreneurs
Public Relations

24-Year-Old PR Mogul Richard Lorenzen's 5 Tips for Millennial Entrepreneurs

Look for base hits, not home runs, this PR professional advises.
Jonathan Long
How to Develop a Social Media-Crisis Strategy
social media hacks

How to Develop a Social Media-Crisis Strategy

It happened to Kitchenaid. It happened to Burger King. A crisis could happen to your company, too. Here's how to prepare.
Pratik Dholakiya