Public Relations

News and Articles About Public Relations

6 Common Mistakes of DIY Public Relations
Marketing Bootcamp

6 Common Mistakes of DIY Public Relations

If you want to do you own PR, you can. But avoid these six rookie errors.
Derek Newton
This Entrepreneur Built a Cosmetics Startup, Sold It, Then Founded a PR Firm
Entrepreneur Network

This Entrepreneur Built a Cosmetics Startup, Sold It, Then Founded a PR Firm

Jessy Fofana co-founded a company that was eventually sold to Ecko before building a PR firm while freelancing.
Spinning a Yarn: 5 Ways to Weave a Story Around Your Startup
Marketing Bootcamp

Spinning a Yarn: 5 Ways to Weave a Story Around Your Startup

To get noticed, match your great product with an eye-grabbing narrative.
Craig Corbett
'Digital Unicorn' Is the Next Big Marketing Hire You Want to Make
Marketing Bootcamp

'Digital Unicorn' Is the Next Big Marketing Hire You Want to Make

If ever you find someone with the soul of a PR maestro and the brain of a data scientist, make an offer.
Jason Parks
3 Signs It's Time to Fire the Boss
Leadership

3 Signs It's Time to Fire the Boss

Firing an executive is sure to create anxiety but sometimes you have no alternative except to push past your fears and make a change.
Cris Burnam
24-Year-Old PR Mogul Richard Lorenzen's 5 Tips for Millennial Entrepreneurs
Public Relations

24-Year-Old PR Mogul Richard Lorenzen's 5 Tips for Millennial Entrepreneurs

Look for base hits, not home runs, this PR professional advises.
Jonathan Long
How to Develop a Social Media-Crisis Strategy
social media hacks

How to Develop a Social Media-Crisis Strategy

It happened to Kitchenaid. It happened to Burger King. A crisis could happen to your company, too. Here's how to prepare.
Pratik Dholakiya
3 Brand Building Secrets From Beauty Expert Michelle Phan
Make More Happen

3 Brand Building Secrets From Beauty Expert Michelle Phan

Remember, you're a human being, not a collection of images and posts.
Nina Zipkin
4 Tips for Handling a Delta-Sized Customer Experience Debacle
Public Relations

4 Tips for Handling a Delta-Sized Customer Experience Debacle

Learn from Delta's crisis communications strategy.
Your Hashtag and Your Brand Go Hand in Hand
Marketing Bootcamp

Your Hashtag and Your Brand Go Hand in Hand

Social media campaigns fail all the time. The culprit? Hashtags are too often just an afterthought.
Ray Hennessey
7 Tips for Getting Your Money's Worth Now That You've Hired a PR Firm
Public Relations

7 Tips for Getting Your Money's Worth Now That You've Hired a PR Firm

Your PR firm will be a creative engine for your company, once you have built a productive relationship.
Aishwarya Iyer
Why 'Dancing With the Stars' Should Replace Ryan Lochte -- With Me
Marketing Bootcamp

Why 'Dancing With the Stars' Should Replace Ryan Lochte -- With Me

Bringing the embattled Olympic swimmer onto the show is a shameless attempt to boost ratings.
Jonathan Long
5 Tiny PR Hacks to Boost Your Startup's Exposure
Marketing Bootcamp

5 Tiny PR Hacks to Boost Your Startup's Exposure

These PR hacks will work for you because they're not focused on you, they're focused on the journalists you're targeting.
Steve Young
6 Do-It-Yourself PR Tips for Small Businesses
Marketing Bootcamp

6 Do-It-Yourself PR Tips for Small Businesses

If you're a small business, doing your own PR is all about crafting pitches and getting them to the right people.