Public Relations

Marketing

How to Make the Most of a Business Event

Throw a shindig--and get some great PR at the same time.
Marketing

PR Is More Than Just Press Releases

There are many ways to communicate your message. Try these 5 methods on for size, and watch the word spread like wildfire.
Marketing

3 Marketing Tactics to Use Right Now

Not sure which marketing tactics will work best for you in today's economy? Here are your 3 best bets.
Marketing

PR Ideas for the Small Retail Shop

Appeal to consumers--and boost your business--with these simple PR strategies.
Marketing

Pump Up Your Sales With Powerful PR

Never underestimate the positive effect good PR can have on your bottom line.
Marketing

A Press Release Primer

Simple how-tos that will help you construct an attention-getting release
Marketing

Promoting an Event

Your special event won't be so special if nobody hears about it. Here's how to power up your promotions.
Marketing

Preparing for a Trade Show

Here's how to generate much-needed buzz about your business before you even set up your booth.
Marketing

Add Value to Get Your PR Noticed

Provide knowledge in your pitch, and editors just might bite.
Marketing

The Ingredients of a Press Kit

Whatever the size of your business, you can make use of a good press kit.
Marketing

Creating "Top of Mind Awareness" for Your Business

Using PR to help you become the go-to business
Marketing

Getting the Most From a Press Release

Sending it out just once isn't enough. Here's how to really make that press release work for you.
Marketing

Will You Hit a PR Home Run?

Don't bet on it--but there are other ways to win the publicity game.
Starting a Business

Market a New Product on Any Budget

Let the whole world know about your latest product launch, even on the tightest budget.
Marketing

Permanent Press

Make your Web site a magnet for news-hungry journalists.
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