Public Relations

Marketing

Permanent Press

Make your Web site a magnet for news-hungry journalists.
Marketing

Using Publicity to Your Advantage

Even local efforts can get a boost from national PR.
Marketing

Making PR Work

Is your PR not doing its job? Perhaps it's time to revisit your strategy.
Marketing

Make Online PR Work for You

Thanks to online PR tools, spreading the word about your business can be both simple and cost-effective.
Marketing

Query Letters That Sell Your Story

Learn how to leave editors wanting more.
Marketing

Drum Up Publicity

Ready to hit the papers with the latest news about your business? Hire a public relations firm to help out.
Marketing

Publishing as a PR Vehicle

Write an article to establish yourself as an expert and garner publicity.
Marketing

The Best Ways to Contact Editors

Want to know how to get in good with the media? Follow these tips to make sure your company gets written about.
Marketing

PR: More Than Just a Press Release

You need the complete ingredients of public relations before you start your campaign.
Marketing

To Your Stealth

Send your PR operatives and undercover product lovers deep into customer territory.
Marketing

Managing Your Reputation

Follow these tips to save your brand during a crisis.
Marketing

Making the Most of a Grand Opening

Create an event to remember by doing your PR homework.
Marketing

Marketing Buzz 10/01

Making the most of industry awards and tightening the restrictions on cold calling
Marketing

Food for Thought

Even the crankiest reporter can't resist a news release full of local flavor and entrepreneurial spice.
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