Public Relations

Marketing

Pump Up Your Sales With Powerful PR

Never underestimate the positive effect good PR can have on your bottom line.
Marketing

A Press Release Primer

Simple how-tos that will help you construct an attention-getting release
Marketing

Promoting an Event

Your special event won't be so special if nobody hears about it. Here's how to power up your promotions.
Marketing

Preparing for a Trade Show

Here's how to generate much-needed buzz about your business before you even set up your booth.
Marketing

Add Value to Get Your PR Noticed

Provide knowledge in your pitch, and editors just might bite.
Marketing

The Ingredients of a Press Kit

Whatever the size of your business, you can make use of a good press kit.
Marketing

Creating "Top of Mind Awareness" for Your Business

Using PR to help you become the go-to business
Marketing

Getting the Most From a Press Release

Sending it out just once isn't enough. Here's how to really make that press release work for you.
Marketing

Will You Hit a PR Home Run?

Don't bet on it--but there are other ways to win the publicity game.
Starting a Business

Market a New Product on Any Budget

Let the whole world know about your latest product launch, even on the tightest budget.
Marketing

Permanent Press

Make your Web site a magnet for news-hungry journalists.
Marketing

Using Publicity to Your Advantage

Even local efforts can get a boost from national PR.
Marketing

Making PR Work

Is your PR not doing its job? Perhaps it's time to revisit your strategy.
Marketing

Make Online PR Work for You

Thanks to online PR tools, spreading the word about your business can be both simple and cost-effective.
Marketing

Query Letters That Sell Your Story

Learn how to leave editors wanting more.
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