Public Relations


Permanent Press

Make your Web site a magnet for news-hungry journalists.

Using Publicity to Your Advantage

Even local efforts can get a boost from national PR.

Making PR Work

Is your PR not doing its job? Perhaps it's time to revisit your strategy.

Make Online PR Work for You

Thanks to online PR tools, spreading the word about your business can be both simple and cost-effective.

Query Letters That Sell Your Story

Learn how to leave editors wanting more.

Drum Up Publicity

Ready to hit the papers with the latest news about your business? Hire a public relations firm to help out.

Publishing as a PR Vehicle

Write an article to establish yourself as an expert and garner publicity.

The Best Ways to Contact Editors

Want to know how to get in good with the media? Follow these tips to make sure your company gets written about.

PR: More Than Just a Press Release

You need the complete ingredients of public relations before you start your campaign.

To Your Stealth

Send your PR operatives and undercover product lovers deep into customer territory.

Managing Your Reputation

Follow these tips to save your brand during a crisis.

Making the Most of a Grand Opening

Create an event to remember by doing your PR homework.

Marketing Buzz 10/01

Making the most of industry awards and tightening the restrictions on cold calling

Food for Thought

Even the crankiest reporter can't resist a news release full of local flavor and entrepreneurial spice.
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