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Public Relations


Marketing Buzz 10/01

Making the most of industry awards and tightening the restrictions on cold calling

How to Generate Publicity for Your Business

Make the buzz be about you.

Food for Thought

Even the crankiest reporter can't resist a news release full of local flavor and entrepreneurial spice.
Starting a Business

Buzz Skill

Need a little good press? Forget those costly PR agencies--sharpen your own publicity-getting skills.

Under Fire

Will a crisis take your company down? Here's how deft handling can turn public opinion around.

Picture-Perfect Press Photos

Be prepared for photo requests by making sure you have press photos on hand.

The Basics of Tip Sheets

Get publicity by providing publications with useful information.

Become A Press Release Pro

Why write a press release that will only end up in the trash? Follow these rules for getting in good with editors.

Budgeting Promotions

Becoming a household name is difficult when you have a shoestring budget. Our Public Relations Expert has a few cost-saving tips to help you make a name for yourself.

Your Public Face

Putting together a media kit that gets results

Making News

How an anniversary contest can make your business the talk of the town

Brought To You By ...

Getting hip to sponsorship

Beyond the Press Release

Develop a public-relations plan that will keep your business in the spotlight.

Star Makers

Finding public relations and advertising agencies to make your business shine.