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Publicity

Small Business Heroes

How Your Alma Mater Can Jumpstart Your PR

In the publicity game, you'll want to cover all of your bases -- even the ones right under your nose.
Marketing

5 Tips for Getting the Most Out of Your PR Agency

Hiring a PR firm to help your brand isn't the end of the exchange. Maintaining a healthy back-and-forth is pivotal.
Marketing

Rookie PR Mistakes: Why Email Blasting and Harassing Editors are Major No No's

PR maven Rebekah Epstein dishes on what not do when pitching to the media.
Marketing

From Birchbox to BeautyArmy, Grappling With the High-Cost of Freebies

S.W. Basics founder Adina Grigore describes the internal questions that arise when marketers, wholesalers and subscription services request free products.
Starting a Business

Attention Young Entrepreneurs: Here's a Contest Just for You

Empact is looking for startups making an impact in the community to showcase at the United Nations.
Small Business Heroes

What Not to Hook a Media Pitch to, Ever

You may think your product or service is always newsworthy, but that's not typically the case. Here are a few press pitches that can quickly crash and burn -- and how to avoid them.
Small Business Heroes

3 Tips for Landing Press for Your Startup

Business coach Antonio Neves offers his top tips for landing the media's attention -- and putting your startup in the spotlight.
Entrepreneurs

Not Top Dog? 4 Ways to Project a Bigger Brand

Tech expert Prerna Gupta shares her tips on how to compete with bigger competitors.
Small Business Heroes

How to Never Miss a Chance to Hype Your Startup

Student entrepreneur Brian Ballan shares his tips for promoting your brand whenever possible -- without being annoying.
Small Business Heroes

6 PR Tips for Generating Publicity for Your Startup

Just about every founder thinks her or his startup belongs on the front page, but few actually know how to make this happen. Here are some tips.
Starting a Business

Forget 'Jersey Shore,' MTV Wants to Put You in the Spotlight

As shows like 'Shark Tank' and 'Undercover Boss' captivate American audiences, MTV is looking to similarly capitalize -- putting out casting calls for young treps who want to be stars.
Starting a Business

3 Things Your Media Pitch Doesn't Need

When you're trying to lasso attention for your startup. There are a few things to not mention in your pitch email to the media.