Publishing

Marketing

With Facebook's Media Referral Traffic Up 170%, Site Announces 'Stories to Share'

The social network has rolled out a feature that offers suggestions to media organizations about which articles they should post to their pages.
Marketing

How to Become a Media Darling

A spot on a major media outlet's ranking can spell big-time exposure for an entrepreneur. Here's how to turn the heads of the editors who create them.
Entrepreneurs

Guy Kawasaki's Best Tips for Publishing Your Own Book

Why should entrepreneurs take the traditional route to book publishing when they could take a more entrepreneurial approach?
Marketing

8 Things Startup Founders Should Know Before Writing a Book

If you've long dreamed of writing a book that tells the story of your business -- or highlights your expertise -- here's a post for you.
Starting a Business

How Hyperink Aims to Reinvent Publishing

See how Kevin Gao, the founder of Hyperink, is re-thinking the e-book publishing industry by focusing on niche content.
Publishing

5 Tips for Publishing Your Own Book

Books can help small-business owners with brand awareness, as well as show their expertise. Here's how to get started, including self-publishing platforms to consider when you're ready.
Entrepreneurs

How Pre-Teen Entrepreneurs Cut Their Teeth in Book Publishing

From illustrated fantasy to business reality, see how these young treps learned stiff business lessons, care of their children's-book author dad.
Starting a Business

Website Creates Author Community for the Self-Published

Libboo.com aims to improve the quality of self-published books and create a community of authors and readers.
Marketing

Publish a Book and Prosper as a Small-Business Owner

Writing your own book can establish you as an authority and expert.
Growth Strategies

Should You 'Write the Book' on Your Business?

It's never a bad thing to be recognized as an expert in your industry -- and nothing says 'expert' like having your name on the cover of a book.
Entrepreneurs

An Indie Publisher Brings a Creative Comic Spin to Business Books

How SmarterComics is graphically translating non-fiction books for byte-size appeal.
Technology

How One Tool is Helping Small Publishers Go Digital

OwnLocal is helping traditional newspapers rewrite the future.