Reporters

Marketing

How to Pitch a Story to a Reporter Without Offending Them

The best way to get information in the hands of reporters without wasting their - or your - time.

Operations & Logistics

16 Tips to Succeed With Organic PR Outreach

Know what reporters pay attention to.

Marketing

This Ingenious PR Strategy Will Improve Your SEO

Public relations isn't just for mega-brands: Small firms can build a following too, by substituting elbow grease for budget.

Marketing

You're Not Elon Musk or Richard Branson. Here's What You Need to Know About Approaching the Media.

There is a tiny number of very famous entrepreneurs everybody wants to interview and a very large number nobody has heard of.

Growing a Business

How to Run a Victory Lap That Amplifies Your Media Coverage

You can maximize exposure by promoting your media coverage by following these four steps.

Marketing

5 Things Entrepreneurs Should Never Say to Journalists

'I'll pay you to write' it is an absolute no-no when it comes to talking with a reporter.

Operations & Logistics

12 Ways to Land Media Coverage Without a Press Release

The are many more ways to approach the media than with the zillionth press release they will receive that afternoon.

Operations & Logistics

How to Find and Approach the Right Reporters

Why pay for an ad when you can get immediate, widely read coverage in the media?

Business News

Here Are the 10 Worst Jobs in America

The top spot on CareerCast.com's list goes to a profession close to our hearts.

Thought Leaders

How to Be the Entrepreneur Reporters Call First

You can't buy publicity as valuable as a favorable media interview. Make it easy for reporters and they'll call you again.

Business News

How to Nail a Media Interview

From researching to practicing, here are six interview tips.

Business News

7 Things Reporters Wish PR Pros Would Do

With the holiday season in full swing, here are a few pitching behaviors on reporters' wish lists.

Operations & Logistics

5 Criteria Journalists Use to Judge If Your Company is Newsworthy

That product unveiling you think is so thrilling is just more spam to the reporters you want to pay attention.

Operations & Logistics

5 PR Hacks for Tech Companies

Without the right marketing and publicity efforts, target audiences may never learn about products and services companies are offering.

Operations & Logistics

7 DIY Rules for When the Reporter Calls

You did the outreach. Now what do you do when someone responds?