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Sales Strategies

Marketing

The Office's Five-Step Guide to a Disastrous Store Opening

The opening day for the new Sabre store on 'The Office' was riddled with mistakes. Though funny, the show also offers vital lessons for entrepreneurs on what not to do.
Marketing

Seven Ways to Keep Angry Customers (Like Me) Happy

When customer service goes wrong, I am irate. Here's how to keep angry customers like me from storming out of your real or virtual store, never to return.
Marketing

Valentine's Niche: Say It With Beer and Beef Jerky?

In the business of love, nothing is sacred -- not even candy hearts and red roses.
Marketing

What 'Project Runway' Can Teach You About Business

Rule No. 1: Entrepreneurs who pursue their own passion can't lose sight of what makes a business successful. Two 'Project Runway All Stars' recently made this key-business flub.
Marketing

Grant Cardone on Closing the Sale

Watch the archived online chat with sales pro Grant Cardone, who answered your questions on how to close a sale.
Marketing

Is Your Business in a Post-Thanksgiving Sales Slump?

A new survey finds shoppers either stocked up on Thanksgiving weekend, or are waiting until the last minute to find their holiday gifts.
Marketing

A Small Business Owner's Guide to Year-End Sales Success

With just four weeks left to bank end of year sales, there are still ways you can maximize your 2011 income. Here are five tips.
Marketing

Retailers That Open on Thanksgiving: Is It Wrong?

As giant retailers open for business on Thanksgiving Day, small companies may also feel the pressure to open their doors.
Marketing

Five Tips for Turning Picky Holiday Shoppers Into Buyers

As fewer shoppers may visit stores this holiday season, you'll have to get more of them to buy to see sales grow. Here are some tips.
Marketing

Five Tips for Turning Picky Holiday Shoppers Into Buyers

As fewer shoppers may visit stores this holiday season, you'll have to get more of them to buy to see sales grow. Here are some tips.
Growth Strategies

How to Take Your Business to the Next Level

Consider these three successful strategies to kick-start growth in your company.
Marketing

Seven Ways to Avoid Competing On Price

Wal-Mart likes to be considered the low-price leader -- but a new study shows customers no longer think it's true. Here are some tips for dodging the low-price trap.
Marketing

Truck Stop Missouri Boss on How to Negotiate with Mud Wrestlers, Medieval Actors

Joe Bechtold offers advice for turning unusual propositions into big business.
Marketing

How Scripts Can Help You Increase Sales

A good sales script can help you and your team stay on message, overcome customer objections and win more repeat business.
Marketing

Free Shipping: Seven Ways it Can Hook Your Customers

If there's one thing Americans love, it's free shipping. Here are seven popular ways to offer this much desired perk.