Sales Strategies

Big Data

How to Make Predictive Analytics Work for Your Business

If used right, predictive analytics can take the guesswork out of understanding your customers so you can maximize sales opportunities.
Sales Strategies

The 3 Critical Elements to Selling Online Like a Pro

There are three steps to selling anything. In this video, sales expert Perry Marshall explains.
Sales

7 Lessons to Rock Both the Stage and Sales

Touring musician turned startup employee shares advice from his former life that applies to growing companies.
Ask the Money Guy

A Guide to Giving Sales Commissions

The amount of of commission depends on a host of factors, most notably the typical commission structure in your industry.
Marketing Edge

9 Steps to Get Your 'Social-Selling' Program Off the Ground

With platforms like Facebook, Twitter and Linked becoming a necessity for small-businesses owners, here is how entrepreneurs can implement a social-selling strategy.
Marketing

5 Steps to Marketing That Resonates With Your Prospects

In today's oversold society, being yourself creates authentic marketing that resonates with people.
Marketing

Sales Tip: Stop Listing Features. Tell Your Customers the Benefits.

Customers don't care about your product or service's features. Instead, they want to know how what you sell will benefit them.
Growth Strategies

The 80/20 Rule and How to Supercharge Your Sales and Marketing

In this Google Hangout we chat with sales expert Perry Marshall on how entrepreneurs can focus on the right customers and, in turn, increase their revenues.
Contests

4 Ways Managers Mess Up Sales Contests

Sales contests are supposed to provide motivation for employees to increase sales, customers and profits. But if done incorrectly, they can do more harm than good.
Growth Strategies

Improve Your Sales Game With These 3 Easy Tips

Being a proficient salesman is crucial to being a successful entrepreneur.
Retail Center

The Scent in Abercrombie Stores Is Giving Shoppers Serious Anxiety

A new study about the impact of scent at retail suggests that consumers are being put off by the retailer's flagship cologne, Fierce, which courses pungently through its 276 stores.
Social Media Marketing

6 Reasons to Make Your Business Human on Social Media

Customers are more likely to connect with your brand when they connect with the people behind the logo.
Marketing Strategies

5 Elements of an Irresistible Call to Action

Too many direct-mail campaigns fizzle out because they fail to inspire readers to actually do something. Here's some advice.
Big Data

Big Data is Your Sixth Sense for Prospecting Sales

Every day companies are announcing mergers, hiring, expansions. Big data analysis can signal precisely when a potential client you've never met would welcome your call.
Boosting Sales

Share What You Know and People Will Buy What You Sell

A salesman has to knock on lots of doors but people knock an expert's door. Whatever your business, you are the expert. Freely helping people today brings clients tomorrow.
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