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Sales

Marketing

Selling Your Services

How do you sell something that's intangible? Try focusing on the value.
Marketing

Distinguish Your Business From Your Competition

Develop a "major sales advantage" (MSA) to create lasting business growth.
Marketing

Kick It Up

Your sales techniques can pack a punch with strategies borrowed from the martial arts.
Marketing

How to Handle Price Quote Requests

Use them as an opportunity to qualify your best sales prospects.
Marketing

One Sales Pitch Doesn't Fit All

Measure your clients' needs to make sure your sales pitch has just the right fit.
Marketing

Don't Push the Guarantee

Want to offer big promises to customers? It pays to tread carefully.
Marketing

Slipping Up

Botched a sale? Learn from the error of your ways-dust yourself off and try again.
Marketing

All Work & No Play

Targeted mailings and research are in. Client golf outings are out. If you expect to sell in today's economy, you need to stop wasting everyone's time.
Marketing

"Self" Respect

You can't deny consumers their desire to do everything themselves.
Marketing

Keep 'Em Interested

How to engage prospects before they have a chance to tell you they'll "think it over"
Finance

Should You Offer Extra Services or Lower Prices?

How to decide which is better for your business: adding an extra service to your product or lowering the price
Marketing

Speeding up Sales

If you create a process that works, you can repeat that process for quicker sales.
Marketing

Win 'Em Over

All's fair in love and war. Go ahead, woo your rivals' clients.
Marketing

Creating a Chain Reaction of Sales

Don't just focus on finding any old prospect. Find the ones who will lead you to <I>other</I> sales prospects.
Marketing

That's a Shocker

Are you willing to do what it takes to make your customers say "wow"?