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Sales

Marketing

Should You Make Guarantees?

Your competition may be making certain claims, but that doesn't mean you have to do the same.
Marketing

Making Sales His Number-One Priority

After selling his first company, this entrepreneur founded his next company based on what business owners need most: sales help.
Marketing

Most Valuable Players

Slashing prices to keep up with the big chains can spell disaster for the average entrepreneur. It's better to stick with what your business does best: Offering customers value-added services.
Marketing

Who Is the Real Decision-Maker?

How to tell if you're selling to the person who can really tell you yea or nay
Marketing

Step by Step

Having trouble remembering how to make a sale? Let us jog your memory.
Marketing

Entice Nervous Buyers With Added Value

Even in an uncertain economy, you can still get prospects to spend money on your business.
Marketing

Don't Be Silly!

Quit wasting time jumping around to close a deal. You have to learn the art of selling smart.
Marketing

Selling Your Services

How do you sell something that's intangible? Try focusing on the value.
Marketing

Distinguish Your Business From Your Competition

Develop a "major sales advantage" (MSA) to create lasting business growth.
Marketing

Kick It Up

Your sales techniques can pack a punch with strategies borrowed from the martial arts.
Marketing

How to Handle Price Quote Requests

Use them as an opportunity to qualify your best sales prospects.
Marketing

One Sales Pitch Doesn't Fit All

Measure your clients' needs to make sure your sales pitch has just the right fit.
Marketing

Don't Push the Guarantee

Want to offer big promises to customers? It pays to tread carefully.
Marketing

Slipping Up

Botched a sale? Learn from the error of your ways-dust yourself off and try again.
Marketing

All Work & No Play

Targeted mailings and research are in. Client golf outings are out. If you expect to sell in today's economy, you need to stop wasting everyone's time.