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SEO

SEO

Should You Focus on SEO or Pay-Per-Click Marketing?

What does each do, and what are pros and cons of each approach?
SEO

How Local SEO Works and Why It Matters for Small Businesses

Now is the best time to start creating a local strategy and to start building up your presence on search engine results pages.
Branding

Optimizing Your Website for Local Searches

With good content and quality links, you can attract more visitors located closer to home and increase your business' sales.
Social Media

The Year Ahead: 5 Social Media Trends Every Entrepreneur Needs to Know

It's critical to reevaluate your social media strategy at least once a year, if not quarterly.
Blogs

These Plugins Can Boost Traffic to Your Blog

Attracting site visitors is easier of you have content they want to read. Find out how to use a blog to attract attention.
Startup Kit

You've Got a Blog. Now, Get Readers.

Attracting thousands of readers may seem like a daunting task, but it's a manageable one if you follow these tips.
Content Marketing

Want to Cut Through the Noise? Embrace the Idea of 'Big' Content.

If you want to get attention, consider investing in a long-form project that will set you apart.
Building a Website

Getting Other Sites to Exchange Links

Discover the best ways to get other websites to exchange links with yours.
SEO Tips

Ditch the Spam: Creating an 'Ethical' SEO Strategy

While many entrepreneurs may look for shady tactics to increase traffic in the short term, it isn't a viable long-term solution. Here is how to remain ethical and stay in the game.
Web Design

Don't Ignore the Importance of Your Site's URL Structure

Better organization allows search engines to more easily crawl your pages, which affects their performance in rankings.
Social Media

The Hashtag: The Search Bar for the Social Web (Infographic)

How the popularity of hashtags mirrors the rise of search in organizing and aggregating social media.
Building a Website

Improve Your SEO by Improving Your Links

Here are the first steps you should take to increase your website's links, which, in turn, will improve your SEO.
Keywords

Finding the Keywords Your Competitors Use

To increase your search engine rankings, it helps to know how your competitors are getting found.
The Grind

How to Break Through the Online Noise and Get Customers

Entrepreneurs often spend a lot of money trying to stand out from the crowd. But one simple (and inexpensive) trick can help you gain attention from consumers.
Building a Website

The 5 Key Factors of Website Success

You must have these five commonly accepted factors in place if you want your online business to succeed.