Small-business Data
Why Data Is Gold for Retailers Looking to Grow
From choosing a location to understanding your customer base, market insights from data analysis are key to your success.
Why Your Startup Needs to Be Data Mature From the Beginning
Data-driven decision making is fundamentally important. Startups make a mistake thinking it is a capacity they can wait to develop.
Don't Drive Your Business Without Data
When you have good information about your customers, innovation can result.
Why Small Businesses Actually Have the Big-Data Advantage
While big data can provide a plethora of information to businesses, many companies can come off creepy to customers. Ironically, that's why small businesses have an opportunity to use big data perhaps better than anyone.
Gift Cards Are an Untapped Opportunity for Local Businesses
The huge majority of retailers own just one store but consumers have few options for local gift cards. There is a big unmet demand.
How to Tell if Your Business is Healthy...or Floundering
Know how you can tell if your business is really thriving? Here are four ways to find data for benchmarking your business.