Small-business Data

News and Articles About Small-business Data

Why Your Startup Needs to Be Data Mature From the Beginning
Data Analysis

Why Your Startup Needs to Be Data Mature From the Beginning

Data-driven decision making is fundamentally important. Startups make a mistake thinking it is a capacity they can wait to develop.
Asha Saxena
Don't Drive Your Business Without Data
Customer Experience

Don't Drive Your Business Without Data

When you have good information about your customers, innovation can result.
Iman Jalali
Why Small Businesses Actually Have the Big-Data Advantage
Big Data

Why Small Businesses Actually Have the Big-Data Advantage

While big data can provide a plethora of information to businesses, many companies can come off creepy to customers. Ironically, that's why small businesses have an opportunity to use big data perhaps better than anyone.
Dan Yoo
Gift Cards Are an Untapped Opportunity for Local Businesses
Marketing Bootcamp

Gift Cards Are an Untapped Opportunity for Local Businesses

The huge majority of retailers own just one store but consumers have few options for local gift cards. There is a big unmet demand.
Jason Wolfe
How to Tell if Your Business is Healthy...or Floundering
Growth Strategies

How to Tell if Your Business is Healthy...or Floundering

Know how you can tell if your business is really thriving? Here are four ways to find data for benchmarking your business.
Carol Tice