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Social Media Marketing

Social Media

Stop Delegating Social Media to Your Interns

You really don't want your social media manager to be just figuring it out along the way.
Social Media Marketing

7 Ways CEOs Should Engage on Social Media

How to use social media to promote your brand without risking your company's reputation
Social Media Analytics

The Social Media Analytics Showdown: What You Can Track and How

Analysis is the key to getting the results you had in mind when you created all that compelling content.
Social Media

Profitable or Popular? Make Hashtags Work for You.

Learn how to use hashtags on Instagram to achieve balanced results.
Facebook Advertising

Here's How to Master Facebook Advertising and Why You Must

Facebook offers powerful tools which are easy to learn and unmatched for defining and reaching your audience on their terms.
snapchat marketing

Snapchat Can Now Track Foot Traffic for Its Advertisers

Snap's new tool let's businesses see if their customers are successfully nudging their friends to come shop.
Influencer Marketing

10 Telling Examples of the Power of B2B Influencer Marketing

B2B influencer marketing is a remarkably cheap and efficient way to power successful marketing campaigns.
Social Media

How One Man Grew His Social Media Brand to Reach Millions

Case Kenny posted every day for three years, and now he's seeing the results.
Employee Engagement

How to Get Employees to Promote Your Company by Identifying Your 'March Madness' Moment

Every business has an event that the vast majority of employees are proud of and would be willing and eager to talk about with their family and friends.
Word of Mouth

3 Tips for Turning Your Customers Into Your Marketing Team

Use word-of-mouth marketing to make the most of a limited budget.
Chatbots

Social Media Marketing Strategies With Chatbots

Marketers who blend chatbots with social media are way ahead of the game and likely to stay one step ahead.
Social Media Marketing

How to Include Politics in Your Marketing Without Turning Anyone Off

In general, keep politics far from marketing, but done with humor and pathos, political images can humanizes an ad.