Social Media Marketing

Social Media Mistakes

4 Ways to Avoid Bad Publicity From a Social Media-Management Misstep

Remember Cinnabon's cringe-worthy tribute to Carrie Fisher? Be proactive, to ensure that something similar doesn't happen to you.
Public Relations

A 5-Step Checklist to Maximize Press Coverage for Your Business

You're doing PR all wrong. The good news: It isn't hard to start doing it right, and it might even cost less than you think.
Online Marketing

Why Every Marketing Channel Won't Work for Your Business

Understanding which marketing strategies maximize your investment takes understanding, patience and experimentation.
Social Media

Are Your Employees on Social Media? Here Are 4 Reasons They Should Be.

Social media is a powerful networking tool, so let your employees connect -- on your company's behalf.
Advertising

Secrets From a Super Bowl Campaign That's Had 2 Billion Impressions

The Avocados From Mexico campaign is writing the textbook on how social media can leverage traditional advertising.
Social Media Marketing

How to Use Facebook Live and Instagram Live to Boost Your Business

If you have not figured out how, and when, to use Facebook and Instagram for your business, Jessica Abo has some tips from the co-founder of a social media and marketing agency.
Marketing

How to Target the Right Audience in 5 Simple Steps

Instead of trying to succeed by marketing to everyone, define your target audience.
Influencers

9 Top Social Media Influencers Marketers Need to Follow

Mention from the influencers legions of people respect is the biggest boost a marketer can get.
Marketing Strategies

Don't Let Marketing Zest Lead You Into the Fake News Morass

If the facts aren't selling your product, you need to improve it.
Influencer Marketing

7 Pillars of Being an Influence in Your Market

Discover the characteristics you'll need to grow your brand.
Facebook Marketing

Here's How Facebook Has Reduced the Need to Pay for PR

Facebook news and advertising enables companies to do for themselves much, but not all, of what they have customarily hired public relations firms to accomplish.
Instagram Marketing

Instagram Stories Is Likely to Become a Powerful Marketing Tool

Stories is potent and affordable medium for providing an immersive advertising experience.
Ecommerce

4 Easily Overlooked Reasons Your Online Business Is Not Thriving

Stick with what works. Maximize your social media use. Keep your information secure. And invest in online visibility.
Marketing Tools

15 Marketing Tools To Check Out in 2017

Brands are facing more competition than ever. They need help, and these tools provide it.
Social Media Marketing

Why 2017 Will be the Year of Native Content and Engagement

The raw number of followers you have is much less significant than the number of highly engaged followers you have.
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