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Social Media Marketing

Social Media Marketing

4 Strategies for Generating High-Quality Leads Through Social Media

For starters, take your Facebook page seriously. Treat it like the great sales page it is (or should be).
Social Media Marketing

What Instagram Star Louise Delage Can Teach You About Marketing

How did a fake Instagram account go viral, win 47,000 followers and ultimately spread an important message?
Marketing Ideas

12 Simple Ways Restaurants Can Increase Revenue

Choose the ideas that make the most sense, test and track them one at a time to see how it impacts your business.
Email Marketing

3 Practical Ways to Build a Massive Business Email List

Stop worrying so much about social media and instead focus on email to add significant revenue growth to your company's bottom line.
Personal Branding

You Need a Strategy for Branding Yourself Online as a Thought Leader

Adroit use of social media is essential for highlighting your industry knowledge.
Marketing Ideas

5 Marketing Tactics You Can Borrow From Popular Hotels

'Hospitality' has myriad possible interpretations. Hotel industry leaders are using a slew of them to create good feeling about their brands.
20 Questions

How Following His Heart Led This Entrepreneur to Start a Multi-Billion Dollar Company

For our series '20 Questions' Ryan Holmes, CEO and co-founder of Hootsuite, talks about his method for cutting jargon out of emails, how exercise helps him focus and more.
Product Placement

For Product Placement Marketing, It's All About the Moolah

Marketers are finding new places beyond film and television to promote their products.
social media hacks

How to Develop a Social Media-Crisis Strategy

It happened to Kitchenaid. It happened to Burger King. A crisis could happen to your company, too. Here's how to prepare.
Social Media Marketing

8 Interview Questions to Ask a Prospective Social Media Marketer

Make sure that they know which types of content are suited for which channels.
Marketing Mistakes

4 Top Mistakes Your Brand May Be Making When It Markets to Small Businesses

Remember what day-to-day concerns your target small company customer has, and fit your product to that concern.
Competition

6 Steps to Dominate a Competitor's Social Media Marketing

So, what do you do when competitors start poaching your turf? You dominate them.
Facebook Marketing

4 Ways to Improve Personal Branding Using Facebook Live

Facebook Live is a powerful tool because it is easy to see and use for your target audience.
Social Media

How to Run an Effective Social Media Employee Advocacy Program

If you can't get engagement on your social media posts, get your employees to help.
Social Media Marketing

You Can't Achieve Big-League Success With a Minor-League Social Media Strategy

Enhance your game by publishing less content, not by bombarding your audience with pitches and posts.