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Social Media Marketing

Website Optimization

5 Online Basics Your Business Needs to Survive

Want to build a reputation for modernity for your small business? These are the bare-minimum features you need.
Linkedin

5 Steps to Generating High Quality Leads on LinkedIn

LinkedIn is a great tool for connecting business interests. Using these five steps can make it an even better tool for generating leads.
Social Media Marketing

4 Steps for Creating an Online Path to Purchase

Turn your followers, impressions and engagements into sales using these social media tactics.
Branding

5 Steps for Making Your Brand Identity More Consistent

Use these steps to get your branding identity back on course to projecting a clear and concise message.
Personal Branding

Rocket Launch Yourself to Celebrity Status Online

Your cult-like online following will vanish if you stop creating engaging content.
Social Media Marketing

Your Hashtag and Your Brand Go Hand in Hand

Social media campaigns fail all the time. The culprit? Hashtags are too often just an afterthought.
Influencer Marketing

Micro-influencers Bring Mega ROI for Brands

Most of the time, celebrity influencers aren't worth the money.
Social Media Marketing

B2B Marketers, It's Time to Add Snapchat to Your Repertoire

A strong storytelling strategy will expand your reach.
Marketing Strategies

5 Crucial Ingredients of a Sustainable Paid-Media Strategy

Social media doesn't mean you can ignore paid channels -- it just means you have to be smarter about how you do it.
Entrepreneur Coaching

3 Simple Strategies for Success When Money Is Scarce

Growth results when you make smart adjustments today based on what you learned yesterday.
Young Millionaires

Why This YouTube Star Is Building a Business Beyond Video Content

An exclusive video chat with Entrepreneur magazine's September 2016 featured entrepreneur, Connor Franta.
Ask the Expert

Have a Burning Business Question? Ask Our Marketing Pro Sujan Patel.

Data-driven marketer Sujan Patel is looking to take your questions on all thing marketing, including content marketing, branding and social-media campaigns.
Instagram

Why Converting to Instagram Business Is Not a Winning Brand Strategy

When we see brands advertising on Instagram, it removes the human factor from those brands.
Company Culture

3 Compelling Reasons to Adapt the Workplace Culture for Social Media

The use of social media cannot succeed unless a company's overall culture embraces the effort.
Social Media

A 5-Step Framework for Selling on Social Media

Social media is great for building awareness and interest but it is also invaluable for building sales.