Social Media Marketing
How Beyoncé Turned Flash Tattoos Into Much More Than a Flash-in-the-Pan Success
Pay attention to how the Queen Bey herself created -- by chance -- a slam-dunk collaboration for a growing brand.
'Like' is More than a Button: 3 Must-Have Ingredients for Your About Page
Here are what four companies have successfully done on their About pages. You might want to follow their example.
Just Be Yourself on LinkedIn -- and Watch Business Boom. (Infographic)
Here's how I boldly put my unique business idea out there on the most professional of social networks and saw six figures in four months.
15 Tools to Create Automation in Your Small Business
Social-media management, sales and digital marketing are just a few areas that could benefit from automation.
6 Ways to Use Social Data for Targeted Marketing
Personalized marketing is all the rage. Use these five data-driven tactics to make sure your marketing messages hit closer to home.
How to Build Up Your Influence on Social Media
First of all, be true to your personal brand. Then you too may become an influencer.
6 Quick Tips for a Successful Startup Social-Media Campaign
Which one is right for your business? Facebook? Twitter? Instagram? Tailor your choice to your business.
The 5 Worst Marketing Fails of 2015
From sickeningly sexist ads to a QR code that accidentally directs to a porn site, here are the gnarliest marketing sins of the year.
Kim Lachance Shandrow
How I Scored 94 Leads in 16 Hours Without Money, Influencers or a Landing Page
All I used were a few Facebook groups, Reddit and an ethical bribe.
How to See Which Social Media Platform Is Sending You the Most Traffic
Social media can be an incredibly powerful tool for driving traffic to your website, if you know what to look for.
5 Easy LinkedIn Tricks for Quick Sales
LinkedIn works best for one-on-one sales. We'll show you how.
11 Marketing Tools Worth Trying in 2016
Want to grow your brand? These spiffy applications may do the trick.
16-Step Blueprint to Master Your Digital Marketing in 2016
Just as a great novel needs a readership in order to be successful, your business needs a stellar marketing plan.
5 Last-Minute Tips for Small Retailers to Boost Black Friday Sales
There's still time to make sure your ecommerce site is optimized, your social campaigns are a success and your inventory is under control.
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