Social Media Marketing

The Secret of Million-Dollar Brands Is Their Cult-Like Following
Social Media Marketing

The Secret of Million-Dollar Brands Is Their Cult-Like Following

Your brand's hardcore, true believers are the most persuasive advocates possible.
Kimanzi Constable
Everything You Need to Know About Snapchat
Snapchat

Everything You Need to Know About Snapchat

This complete, comprehensive guide will help you learn the ins and outs of the popular social media platform.
7 Steps to Be a Productive Content Marketer
Content Marketing

7 Steps to Be a Productive Content Marketer

A systematic strategy, not waiting for inspiration, is the foundation for successful content strategy.
John Rampton
3 Tips to Improve Your Instagram Strategy
Instagram Marketing

3 Tips to Improve Your Instagram Strategy

As Instagram comes alive, brands need more than a quick crop and wash strategy.
Andrew Caravella
'Shark Tank' Star Robert Herjavec's Top 5 Small-Business Marketing Tips
Marketing

'Shark Tank' Star Robert Herjavec's Top 5 Small-Business Marketing Tips

The multi-millionaire celebrity entrepreneur shares his secrets to drawing customers to your brand.
Kim Lachance Shandrow
Trump Used Twitter, Slammed Rosie O'Donnell and More for an 1,800-Percent Return on Paid Media
Donald Trump

Trump Used Twitter, Slammed Rosie O'Donnell and More for an 1,800-Percent Return on Paid Media

This man understands the power of showmanship and free media. So should you.
Ahmad Raza
Results Are In: #GuacNRoll Was the Most Popular SXSW Hashtag
Social Media Marketing

Results Are In: #GuacNRoll Was the Most Popular SXSW Hashtag

A small nonprofit marketing Mexican avocados loomed large at the premier tech fest that just concluded.
Jill Schiefelbein
Ignore the Uproar. The Instagram Algorithm Change Is a Good Thing.
Instagram Marketing

Ignore the Uproar. The Instagram Algorithm Change Is a Good Thing.

Ranking newsfeeds by relevancy instead of chronology has upset many but doesn't change the fundamentals for succeeding on Instagram.
Lesya Liu
How to Market Your Company Mascot on a Budget
Take It From The Pros

How to Market Your Company Mascot on a Budget

Mascots are perfect social media spokescharacters!
Ann Smarty
5 Ways to Amplify Your Media Coverage
Public Relations

5 Ways to Amplify Your Media Coverage

Whenever you have a press mention, keep the party going by sharing that coverage with your shareholders.
Zach Cutler
Gary Vaynerchuk Says the Key to Lasting Success Is Practice. Period.
Take It From The Pros

Gary Vaynerchuk Says the Key to Lasting Success Is Practice. Period.

One of today's keenest businessmen and hardest working hustlers shares his techniques for staying on top.
Kelsey Humphreys
The 7 Biggest Marketing Mistakes Every Startup Makes
Marketing

The 7 Biggest Marketing Mistakes Every Startup Makes

Is your mother giving you feedback about your proposed marketing plan? (Politely) send her home.
Sujan Patel
What Does Twitter's Algorithmic Feed Mean for Social Marketing?
Twitter

What Does Twitter's Algorithmic Feed Mean for Social Marketing?

It's potentially disruptive for the many businesses who use Twitter and Instagram to try and reach customers.
David Z. Morris
10 Examples of Instagram Ads and the Lessons They Can Teach
Instagram Marketing

10 Examples of Instagram Ads and the Lessons They Can Teach

An Entrepreneur contributor gives the low-down on what works and what doesn't on this new advertising channel.
Nathan Chan
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