Social Media Marketing

Should Your Brand Throw a Twitter Party?
Twitter Marketing

Should Your Brand Throw a Twitter Party?

This hour-long event is a fantastic way to engage an audience while promoting your brand.
Deborah Mitchell
3 Essentials for Making a Facebook Video That Gets People to Buy
Facebook

3 Essentials for Making a Facebook Video That Gets People to Buy

Facebook is providing businesses with the tools they need to market with video.
Yoav Vilner
The Best Way to Spend $1,000 Marketing Your Business
Marketing

The Best Way to Spend $1,000 Marketing Your Business

The key to cost-effective marketing that still makes a big impact is to focus on high-return activities.
Sujan Patel
The 9 Things to Consider When Working With Instagrammers
Instagram

The 9 Things to Consider When Working With Instagrammers

Here are a few pointers on how to engage with Instagram influencers and how to make them work with you on fair terms.
3 Never-Fail Tactics for Superior Social-Media Engagement
Social Media Business Growth

3 Never-Fail Tactics for Superior Social-Media Engagement

Building a profitable online business is an art but, increasingly, there is some science that helps you figure it out.
Rohan Ayyar
10 Buzzworthy Marketing Strategies Worth Explaining
Marketing

10 Buzzworthy Marketing Strategies Worth Explaining

From T.O.F.U. to amplification and applause, here are a few marketing techniques you need to know about.
Kevan Lee
4 Things Non-Tech Leaders Do Better Than the Cyber-Obsessed
Leadership

4 Things Non-Tech Leaders Do Better Than the Cyber-Obsessed

Co-founders lacking technology-heavy backgrounds tend be better at seeing the forest for the trees in today's online jungle.
Delphine Braas
How to Create a Killer Instagram Ad in Under 10 Minutes
Instagram Marketing

How to Create a Killer Instagram Ad in Under 10 Minutes

Instagram has a great audience, and the best part is that advertising to your target on the platform is simple.
Jason Parks
Brands: Get Up to Date on Federal Trade Commission Guidelines
Regulations

Brands: Get Up to Date on Federal Trade Commission Guidelines

Be aware of new FTC regulations regarding advertising and social media.
Eric Dahan
4 Things Businesses Need to Know But Often Don't About Facebook Advertising
Social Media Marketing

4 Things Businesses Need to Know But Often Don't About Facebook Advertising

Marketing opportunities exist on the world's biggest social-media channel that you need to know about.
Kim Walsh Phillips
5 Things You Need to Know About Instagram's New Ad Platform
Instagram

5 Things You Need to Know About Instagram's New Ad Platform

The photo-sharing network has opened advertising to the public via its self-serve platform, allowing brands to be marketed to its more than 400 million users.
Jonathan Long
The 3 Ways Smart Social Media Accelerates Startup Success
Social Media Marketing

The 3 Ways Smart Social Media Accelerates Startup Success

Finding a niche on social media is the quickest way for knowledgable people who are unknown to become recognized as experts.
Asha Saxena
12 Proven Tactics for Rapidly Growing Your Presence on Social Media
Social Media

12 Proven Tactics for Rapidly Growing Your Presence on Social Media

Growing your following on social media requires being methodical, not magical.
John Rampton
How to Make Both Spontaneity and Planned Posts Work on Social Media
Social Media

How to Make Both Spontaneity and Planned Posts Work on Social Media

Social-media marketing is a tough discipline to master, because it makes two demands of marketers that seem to contradict each other.
Brian Honigman
OK

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