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Social Media Marketing

Online Marketing

3 Questions to Ask When Deciding Between Content Marketing and Native Advertising

Companies are looking to achieve the best results while still running lean and mean, and the industry awaits to see if one strategy will deliver a knockout punch.
Pinterest

How You Can Generate Results From Promoted Pins on Pinterest

Pinterest's devoted users and ability to manufacture intent have made it a great way to drive valuable traffic to your site.
Social Media Marketing

3 Ways to Use Twitter Ads to Grow Your Business and Personal Brand

Used correctly, the micro-blogging platform is a great promotional tool.
Ready for Anything

How to Save at Least 2 Hours Per Week on Social-Media Marketing

Social-media marketing can be overwhelming for anyone, but these tips will help you shave off a few hours of work each week.
Facebook

Facebook Just Gave Small Businesses a Bunch of New Tools

Pages is getting a mobile overhaul in an effort to better tailor how users interact with the companies on the site. It also potentially means more ad sales for the social giant.
Social Media Marketing

3 Steps to Boost Your Social-Media Marketing With Image Tagging

Use the new online tools that give your brand images enhanced context and make them easier to find.
Marketing Strategies

6 Things the NFL's Focus on 'Fan Engagement' Can Teach Small Business

Every fall, football is seemingly everywhere, right? See any similarity to the ubiquity of Starbucks cafes?
Social Media Marketing

2 Cases That Show How Social Media Can Change Your Business Trajectory

Think social media is just an "accessory" to your branding efforts? Think again. Social media can make or break your brand.
Project Grow

25 Digital-Marketing and Social-Media Experts to Follow on Twitter

Get caught up on all the industry news and even find a little motivation by checking the feeds of these men and women.
Online Marketing

How to Implement a Killer Online-Marketing Strategy for $15 a Week

A great approach to online marketing is more of a bargain than you think.
Public Relations

The PR Industry Is Dead to Me

You want buzz? You must become the PR machine, create the story, the news and the excitement and then disseminate your story on every vehicle possible to tell the world.
Periscope

6 Big Reasons Small Businesses Need to Be on Periscope

Seriously, have you looked into the opportunities available on this new, number-1 social medium?
Social Media Marketing

The 7 Secrets to the Most Effective Social-Media Campaigns

Here is a list of simple, actionable tips that drive successful social-media ads.
Twitter

5 Reasons Your Followers Don't Engage With Your Tweets

Twitter can be such a powerful branding tool when your audience engages with your tweets, and it can open the door to new contacts and relationships.
Social Media Marketing

Are You Team-Player Enough to Let the Company Post to Your Facebook Page?

Technology allows companies to easily post news on employee social-media accounts. It's an open question how willing employees are to allow it.