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Social Media Marketing

Instagram

Instagram Rolls Out New 'Carousel' Ads

Brand marketers will be able to showcase more images on the photo-sharing smartphone app.
Social Media Marketing

The 3 Things You Need to Know About Hiring a Social Media Manager

It's important to put the right person in charge of your brand's online voice, so be sure to ask the right questions.
Personal Branding

The 5 Keys to Building a Social-Media Strategy for Your Personal Brand

Social-media marketing for a business is one thing. Now imagine achieving social success when the brand you're trying to promote is you.
Online Marketing

The 5 Qualities That Make an Image Shareable

Images are more likely to gain attention, entice your community to take action and inspire brand advocacy if they accomplish one or more of five key goals.
Instagram

The Best Ways to Pump Up Your Instagram Strategy (Infographic)

Making little changes to your posts, such as adding a description or hashtags, can bump up users' engagement with your brand. Give these tactics a try.
Infographics

The Ultimate Hashtag Cheat Sheet (Infographic)

New to Twitter? Or Instagram? Here's some #hashtags101 action for you.
Customer Engagement

3 Great Ways to Create an Emotional Bond with Customers

Entrepreneurs can try to woo clients by building a relationship and in the process score better sales and repeat business.
Social Media Marketing

The Best Practices for Selling Via Social Media

Come across as engaging and genuine all while converting browsers into buyers -- without being pushy, one-sided or solely focused on gains.
Social Media Marketing

New Dove Campaign Aims to Cleanse Twitter of Rampant Trolling and Hate-Speech

Entitled #SpeakBeautiful, the multi-tiered campaign will aim to incite a domino effect of positivity.
Email Marketing

5 Quick and Easy Ways to Use Social Media to Boost Engagement and Build Your Email List

Email marketing is still an extremely effective way to market, so take advantage of Facebook, Twitter and other platforms to boost your subscribers.
Video

Video Posts Have the Greatest Facebook Reach

A recent study highlighted the success of video and promotional posts on the social media platform, while demonstrating the decline of still photos.
Print Advertising

The Surprising Power of Print Marketing to Leverage Your Ecommerce Site

Print has an enduring appeal that complements digital. Imaginative marketers use both for the best results.
Online Marketing

How to Master the Two Key Parts of Your Online Presence

Discover the essential elements of email marketing and social media that will make your online marketing a success.
Starting a Business

How to Automate Your Social Marketing Efforts

Get social media to work for you by setting up some automatic functions across Twitter, Facebook, Google+, Pinterest and LinkedIn.