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Social Media Marketing

Social Media

How to Be Whom You Project to Be on Social Media

A few encounters in my life taught me that we can change ourselves to be the businesspeople we sometimes pretend to be,
Social Media Marketing

7 Strategies for Achieving Phenomenal Online Community Growth

The CEO of Recruiter.com shares his ideas, based on his experience curating a LinkedIn Group.
Social Media Marketing

3 Ways to Use Social Media to Build Rapport With Your Customers

The online world offers the opportunity to get to know your potential clients and engage them person to person.
Twitter

5 Ways to Tune Your Twitter Strategy Based on Audience Behavior

Establishing and maintaining the right balance in terms of content, tone and messaging is essential for building and maintaining an engaged audience.
Email Marketing

5 Plays That Make Your Email Marketing Score

The preparation and tactics that got the Seahawks and the Patriots to the Super Bowl apply to a winning email-marketing blitz.
Marketing Strategies

How 'Micro Marketing' Can Create Macro Results for Your Brand

Mass marketing is expensive and inefficient. Highly-focused campaigns and social-media influencers work better, for less.
Super Bowl Ads

Social Media Is the Super Bowl Ad Every Brand Can Afford

A commercial during the big game this Sunday is far out of reach for most but a social media strategy will keep you in play, on your budget.
Twitter Marketing

How Marketers Should Approach the New Twitter

Brands and businesses need to be ready to roll with new changes as soon as Twitter's development team rolls them out.
Online Reputation Management

6 Better Responses to a Bad Review Than Yelling or Sulking

Somebody trashing your company online is hurtful and infuriating but responding that way makes the situation worse.
Recruiting

The Recruiter-Job Seeker Disconnect You Can't Afford to Ignore

Close the difference between the way managers search for new hires and how candidates hunt for positions. Hint: Use social media and mobile platforms.
Twitter

Increase Retweets and Improve Engagement on Twitter With These 12 Tips (Infographic)

Twitter is a great marketing platform, but simply firing off tweets isn't going to necessarily translate into leads and sales.
Marketing Strategies

Finding the Hidden Market That Your Business Is Missing Out On

Stereotypes can inadvertently prompt you to ignore important customer segments -- consumers who could become your top buyers.
Millennials

How to Win Millennial Brand Ambassadors in 3 Steps

Identify enthusiastic young customers, make them experts, watch them show off their knowledge on social media.
Social Media

How to Tap the Power of Social Media to Forge Customer Loyalty

Think less about leads and much more about your relationship with the fans you have.