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Social Media Marketing

Social Media

How to Leverage Google+ and Pinterest Search

Much of the potential benefit that social media can realistically give to brands comes from the long-term benefits of consistent and quality social media content that is promoted strategically over ti...
Online Marketing

How to Get Online Customers to Find You and Trust You

Content marketing is a must these days for almost every business. Find out how to do it right.
Online Marketing

The Mistakes Digital Marketers Make and How to Fix Them

Here are some pointers on how to execute your digital-marketing strategy in a successful manner.
Social Media Marketing

5 Social-Media Hacks to Boost Your Brand Starting Right Now

The work you are doing already can bring far more results with a few artful tweaks.
Facebook Marketing

3 Facebook Hacks to Help With Organic Reach

Although many already have given up on the idea that it's possible to connect to customers for free on Facebook, others argue hope remains.
Instagram

14 Eye-Opening Instagram Statistics

If you're not using the fast-growing photo-sharing tool for communications and marketing, these numbers may make you reconsider.
Viral Marketing

5 Ways to Increase the Odds of Your Content Going Viral

It's always a mystery why particular content catches fire but you can make it much likelier.
Mobile Apps

3 Strategies for Winning In the Hyper-Competitive Market for Apps

Few apps ever make money but with sound design and focused marketing, some do very well.
Ready for Anything

4 Ways to Use Mobile to Skyrocket Sales

There are powerful mobile tools for sales reps, yet only a minority of reps are taking advantage of what is, literally, at hand.
Twitter Marketing

Twitter Courts Businesses With Option to Promote Their Most Popular Tweets

The social network's new 'quick promote' feature lets you turn your business's top tweets into ads in two clicks.
Social Media Marketing

How to Schedule Social Media Content for Next Week, Next Month and Next Year

Scheduling posts out in advance is a great way to stay organized and keep your marketing focused. Here's how.
Influencers

How Influencers Should Be Compensated by Brands

Entrepreneurs that make their living as influencers need to be compensated not with swag but with a paycheck.
Digital Marketing

4 Slick Ways to Expand Your Digital Branding Strategy

Augment your online marketing strategy by tapping these tools: YouTube, BuzzFeed, Playbuzz and Udemy.
Ecommerce

How to Make More Effective Use of Social Media in Your Ecommerce Strategy

Profiting from the seemingly-endless boom in online spending requires a clear vision of who your customers are and how to engage them.
Social Media

How to Be Whom You Project to Be on Social Media

A few encounters in my life taught me that we can change ourselves to be the businesspeople we sometimes pretend to be,