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Social Media Marketing

Ask Entrepreneur

17 Quick Wins to Boost Your Social-Media Marketing Right Away

Take a few minutes to knock a few of these off your list, and you're likely to see gains that go above and beyond the time you've invested.
Marketing Strategies

What's the Big Deal About the 'Combined Campaign' Strategy?

Given that 'combined campaigns' has recently been elevated as one of the most sought after buzzwords of 2015, it is in your interest to be updated.
Social Media Marketing

4 Free Must-Use Analytics Tools for Social-Media Marketers

Businesses can get a clear picture of how users are interacting with their posts to gain a better understanding of what works and what doesn't.
Ecommerce

The Future of Ecommerce Will Focus on Creating Experiences

A look into what worked and what hasn't worked in online retail, along with what's on the horizon.
Mistakes

The 5 Worst Twitter Marketing Fails of 2014

#Fiasco. Some brands excel at tucking their tails between their tweets. Here's a naughty list of the ugliest Twitter marketing disasters this year and the important lessons you can learn from them.
Instagram

Instagram Treats Users to Five Fresh, New Filters

Their names are predictably funky, but they look pretty sweet.
Twitter

5 Tips to Get Active on Twitter and Reach Your Brand's Audience

Twitter is an insanely popular micro-blogging platform with an incredible reach of people you may want to know.
Viral Videos

Not All Viral Videos Are Good Content Marketing

Two recent ads illustrate this point. One was entertaining, the other spurred viewers to seek out the product.
Social Media

Did Best Buy's Tweet About 'Serial' Go Too Far? Or Was It Funny?

The big-box electronics store apologized for a joke it made on Twitter about an uber-popular podcast that chronicles the investigation of a real-life murder.
Call to Action

Facebook Is Rolling Out a 'Call-to-Action' Feature for Businesses

With one click, users can make a reservation, visit a website, or shop online among other options.
Twitter

How to Use Twitter Analytics to Help You Tweet Better

Here are 15 easy-to-find stats that can get your Twitter marketing on the right track.
Instagram

Oh, Snap! Instagram Has More Users Than Twitter.

The photo-based social network announced a verified user feature, taking a page from Twitter, which it has just surpassed in user numbers.
Twitter

5 Twitter Tips That Will Enhance Your Personal Brand

Become one of the influentials in the tweeting universe by sprucing up your presence on the platform.
Social Media Marketing

5 Social-Media Sources of Testimonials for Your Business

By monitoring your public posts and encouraging your fans to share what they value about your company's product or service, you'll build a strong portfolio of credible recommendations.
Customer Engagement

Too Much Social Media Can Drive Away Your Customers

Your audience won't tire of quality content but the key word is "quality.''