Social Media Marketing

3 Ways to Leverage Hashtags to Enhance Your Brand
Take It From The Pros

3 Ways to Leverage Hashtags to Enhance Your Brand

Try these techniques to shine among social media savants.
Jaclyn Mullen
9 Tips for Packing Your Brand's Message Into a 15-Second Instagram Video
Take It From The Pros

9 Tips for Packing Your Brand's Message Into a 15-Second Instagram Video

The video feature is a free and powerful tool for marketing.
Justin Rezvani
5 Social-Media Marketing Lessons From the ALS Ice Bucket Challenge
Social Media Marketing

5 Social-Media Marketing Lessons From the ALS Ice Bucket Challenge

No one can be certain what social-media gambit will go viral but the mania for dumping icy water on each other offers helpful pointers.
Robert Tuchman
5 Steps Toward Building Influence as a Great Thought Leader
Thought Leadership

5 Steps Toward Building Influence as a Great Thought Leader

Ready to share insights on a topic you're well versed in? You may fortify your company's reputation as well as your personal brand.
Shana Starr
Vine Adds Importing and Editing Features to Its App
Social Media

Vine Adds Importing and Editing Features to Its App

Users can now use videos shot outside of Vine to use on their account.
Wendy Frink
The 4 Basics of Making Money on the Internet
Online Business

The 4 Basics of Making Money on the Internet

Used improperly, the web can be a black hole -- one in which you dump tens of thousands of dollars without results.
Doug and Polly White
4 Secrets for Building a Social Business From the Inside Out
Inspiring Your Team

4 Secrets for Building a Social Business From the Inside Out

If your company culture hasn't yet embraced the power of social media, it is at risk of getting steamrolled by competitors. Here are four tips on staying in the game and building a more social business.
Daniel Newman
Are You Catfishing Your Customers?
Social Media Marketing

Are You Catfishing Your Customers?

Don't break the hearts of your clients by pretending to offer something better than what you really have.
Stacey Alcorn
5 Guidelines for Social-Media Posts That Hit the Mark
Social Media Marketing

5 Guidelines for Social-Media Posts That Hit the Mark

The is no formula for posts that go viral but you can resonate with your audience consistently.
John Pilmer
Marketers Are Taking a Closer Look at Your Tumblr Photos. Here's Why.
Social Media Marketing

Marketers Are Taking a Closer Look at Your Tumblr Photos. Here's Why.

Marketers will now have access to more nuanced references, not just explicit mentions.
Laura Entis
6 Creative Ways to Use Overseas Virtual Assistants
Inspiring Your Team

6 Creative Ways to Use Overseas Virtual Assistants

Some tasks don't require knowing fluent English and can be easily handled abroad.
James Parsons
Should You Market Like Chipotle or Be Conversational?
Content Marketing

Should You Market Like Chipotle or Be Conversational?

Small businesses should skip the thought leadership pieces in favor of playing up their local roots and focusing on product, personality and people.
Perry Evans
Consider These 5 Things When Adding Visuals to Social-Media Content
Social Media

Consider These 5 Things When Adding Visuals to Social-Media Content

Your success at growing and maintaining an engaged, active audience relies on your ability to produce relevant, visual social media content.
How Much Social Media Is Too Much?
Social Media Marketing

How Much Social Media Is Too Much?

Business owners should assess their resources before trying to share on too many platforms if valuable posts are the goal.
Jesse Torres
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