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Social Media Marketing

Ask Entrepreneur

What's the Best Way to Spend 30 Minutes of Your Time on Social-Media Marketing?

Managing social media can be a full-time job. So, here's what you can do if you only have half an hour to spare.
Social Media Marketing

Right Business, Wrong Social Media Culture

When creating an online marketing strategy for your company, be sure to select the right platform.
Marketing

Capture, Engage and Convert Customers With Visual Branding

To make the greatest impact and differentiate your company from the vast sea of online content, add effective visual elements with these four tips.
Social Media Marketing

The Best Brand Uses of Instagram's Cool Time-Lapse Video App

Hyperlapse makes it easy for businesses and brands of all sizes and industries to create original, compelling content in an effort to connect with consumers on a deeper level.
Online Marketing

5 PR Strategies for the Busy Entrepreneur

Public relations pays off big if you can devote the time for it, but these tactics serve as an appropriate, effective substitute.
Business Growth

3 Reasons Why Focusing on Impact Instead of Income Makes You More Money Sooner

A paradox of entrepreneurism is that zeal to benefit the customer is a quicker route to lasting profit than a fixation on making money.
Social Media Marketing

The Missing Ingredient of Modern Marketing

What is needed is a complete solution for your digital needs that's designed to work in tandem with your existing infrastructure.
Social Media

How (and Why) to Take Advantage of Being First on New Social-Media Platforms

Building your presence on new networks is an investment of time and energy that can pay off, if the network succeeds.
Social Media Marketing

3 Social-Media Mistakes That Are Killing Interest in Your Company

While entrepreneurs launch social-media campaigns to help spread the word, their strategy can backfire -- causing more harm than good. Here are three things not to do.
Facebook Advertising

How to Improve Your Facebook Clickthrough Rates With Better Images

On Facebook, the images you use in your ads are more important than the words. Here are 6 ways to use images to improve your ads.
Instagram

Finally: Now You Can Edit Captions on Instagram

Gone are the days of deleting and reposting photos when an error is discovered.
Social Media Marketing

5 Tips for Boosting Sales on Pinterest

The photo-focused social-media site has eye-popping statistics no online marketer can afford to ignore.
Recruiting

5 Reasons Why Your Social-Recruiting Strategy Isn't Working

Despite the pervasiveness of social media, the majority of recruiters see their social recruiting skills as 'proficient or less.' Here is how to fix that.