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Social Media Marketing

Retail

Fashioning a Memorable Retail Experience That People Will Share

Building a brand that promotes a true sense of community requires an investment in the customer experience beyond optimizing a handful of social media accounts.
Social Media Marketing

Introducing the Power Users of Social Media You Want to Reach

Move over, millennials. The active players might surprise you.
Snapchat

Ads on Snapchat Are Coming

They'll be opt-in and untargeted.
Snapchat

How Brands Can Win With Snapchat

Tips for pros wondering how to use the social media app effectively.
Social Media Marketing

3 Techniques That Will Double Your Social Media Content With Half the Effort

Have better things to do than managing Twitter and Facebook? Consider these tips for doing more social media in less time and with less effort.
Mobile Marketing

When Marketing Personalization Fails

In the wake of snafus by Pinterest and Shutterfly, here are four ways for companies to customize their messages correctly.
Social Media Marketing

Brands to Spend Big on Social Media This Holiday Season (Infographic)

A new infographic from Offerpop breaks down where the money is likely to go, based on survey data.
Online Marketing

How We Drove 10K Unique Visitors to a New Product in a Month

With these five tactics, traffic started flowing to a service that had just launched.
Facebook Marketing

What Facebook's Crackdown on 'Click Bait' Means for Businesses

Sellers, rejoice! You now have less voices to compete with on the social network. But be careful not to be branded a spammer yourself.
Elon Musk

Elon Musk's Cryptic 'D' Tweet Practically Blew Up Twitter

It only takes a consonant to start a Twitter fire. Take it from billionaire Elon Musk.
Social Media Marketing

The Four Ms of Social Media That All Marketers Should Master

Amid all the complexities of software, tools and tracking, some basic principles dominate.
Social Media

The Hard Truths About the Fast Rise of Ello

The newest social network is all the rage, but not a real threat to Facebook.
Social Media Marketing

Migrate Beyond Facebook. Make a Huge Impact on Smaller Niche Sites.

Explore alternate networks and perhaps your marketing posts will create a bigger splash.
Public Relations

27 Masters of Marketing and PR Every Entrepreneur Can Learn From

Marketing is a cacophony but a few voices are consistently heard clearly. Listen to those and learn.