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Social Media Marketing

Social Media Marketing

3 Ways to Get Business Recognition on Social Media

To ensure your long-term viability, put a consistent program in place to increase your 'likes.'
Social Media

Hot New Social Network Ello Knocked Out By Cyber Attack... Already

Just when we were saying our first hello to Ello, it said goodbye. Here's why. And, yes, the buzzing ad-free social magnet is back up and running.
Crowdfunding

A Day in the Life of a Kickstarter Creator

Asking people for money is tough. But some are learning how to do it and starting businesses as a result.
Social Media

How to Build a Strong Social-Media Presence

By implementing these simple steps, entrepreneurs can stay on the forefront of the social-media sphere while also growing their following across social channels.
Social Media Marketing

With the Arrival of Twitter's 'Buy' Button, Is It Time to Move Into Social Commerce?

Explore new channels without inundating loyal customers with aggressive marketing tactics.
Social Media Marketing

3 Affordable Marketing Alternatives for Businesses That No Longer Like Facebook

Small businesses skeptical of paying for costly social media marketing have options both old school and cutting edge.
Social Media

5 Tips for Getting Your Event Audience Buzzing on Social Media

The people most likely to send your event go viral are right there in front of you to be encouraged.
Social Media Marketing

Social Media Has Become Indispensable for CEOs

Leaders recognize the importance of social media to brand integrity and their credibility but need applications adapted for business.
Content Marketing

5 Content-Marketing Hacks Using Social-Media Data

Utilizing social-media data in your content-marketing efforts can provide a fresh and creative twist to online advertising.
Content Marketing

3 More Reasons for Brands to Use Instagram to Boost Influence and Drive Sales

The photo-centric social media platform is well suited for reaching younger customers who define what the larger audience seeks from content marketing.
Social Media Marketing

What America's Retailers Are Spending on Social Media This Holiday Season (Infographic)

Many companies are investing in Facebook campaigns despite changes to its organic reach.
Social Media Marketing

The 5 Factors of Social-Media Marketing Most People Don't Consider

A recent Gallup poll proclaimed that social media marketing has little effect on whether people buy products, but it may not tell the whole story.
Marketing Strategies

Former Apple and Pepsi CEO John Sculley: Great Marketers Do This

The marketing guru, who came up with the Pepsi challenge, discusses how social media has shifted the power from the producers to the customers.
Crowdfunding

Content-Marketing Lessons From 4 Successful Kickstarter Campaigns

To successfully raise funds for a project, follow the steps taken during these funded efforts.
Personal Branding

Personal Branding Doesn't Mean Just Fixing Your LinkedIn Presence

Spruce up your professional marketing techniques -- for your career prospects and your company's sake.