Social Media Marketing

Clear Your Mind, Be the Brand and Take the Social-Media Spotlight
Take It From The Pros

Clear Your Mind, Be the Brand and Take the Social-Media Spotlight

When you're preparing a social-media strategy for a company, think of yourself as an actor about to get on stage.
Alice Martin
6 Reasons to Make Your Business Human on Social Media
Social Media Marketing

6 Reasons to Make Your Business Human on Social Media

Customers are more likely to connect with your brand when they connect with the people behind the logo.
Brett Relander
How to Maximize Your Reach on Twitter
60 Second Solutions

How to Maximize Your Reach on Twitter

Understand the value of conversation to conquer this social platform.
Entrepreneur Staff
5 Keys To Making Your Business Thrive on Facebook
Facebook Marketing

5 Keys To Making Your Business Thrive on Facebook

Making Facebook work for your business is mostly a matter of experimenting diligently.
Alejandro Russo
 Useful and Easy Gets More People Sharing Your Content
Marketing

Useful and Easy Gets More People Sharing Your Content

The key to creating content people will share is thinking why someone will want it.
Clément Delangue
Try This Killer Tool for Driving Traffic to Your Website
National Small Business Week

Try This Killer Tool for Driving Traffic to Your Website

Here's digital marketing expert Brent Reinhard's secret weapon for optimizing websites and racking up more visitors.
Kim Lachance Shandrow
A Great Company-Wide Social-Media Policy Starts at the Top
Social Media

A Great Company-Wide Social-Media Policy Starts at the Top

Executives should lead by example when it comes to building an online persona that benefits the business' brand.
Mel Carson
6 Big Opportunities With Google+ Hangouts on Air
Google Plus

6 Big Opportunities With Google+ Hangouts on Air

Every marketing advantage of video is multiplied on Google+ HOA, including your chances of becoming an Internet personality.
Brett Relander
Community building

Social Media Where Global Strangers Become Your Neighbor

When building a social media presence for your company, relationships and trust are key.
Sandi Krakowski
How to Stop Google From Using Your Name and Face in Ads
Technology

How to Stop Google From Using Your Name and Face in Ads

Take these fast, easy steps to keep your mug out of Google ads.
Kim Lachance Shandrow
3 Questions, 1 Answer -- How to Grow Sales Through Social Media
Social Media Marketing

3 Questions, 1 Answer -- How to Grow Sales Through Social Media

Social media is a boon for engaging new customers and keeping current ones happy, but only after a company has considered three fundamental questions.
John Huehn
4 Mistakes That Can Harm a Company's Social Media Campaign
Social Media Marketing

4 Mistakes That Can Harm a Company's Social Media Campaign

Even the most savvy social-media maven can at times become confused over the best activities to pursue. Check out this list of don'ts.
Brett Relander
Who Rules the Internet: Cats or Dogs? (Infographic)
Pets

Who Rules the Internet: Cats or Dogs? (Infographic)

Posting photos of cute and cuddly animals is a guaranteed win online. Here's a look at the biggest Internet pet trends of 2014.
Wendy Frink
How to Correct 3 Major Social-Media Blunders
Take It From The Pros

How to Correct 3 Major Social-Media Blunders

Social media plays a huge role when developing any sort of brand. If you aren't careful, you could make mistakes that could quickly turn people off.
Ann Tran
OK

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