Social Media Marketing

Why Your Facebook Page Is Becoming Less Relevant
Facebook

Why Your Facebook Page Is Becoming Less Relevant

Gone are the days of “free marketing.” Get ready to pony up if you want your Facebook page to be seen.
Wendy Frink
Want a Celebrity Endorsement on Twitter? 3 Legal Precautions to Know.
Twitter

Want a Celebrity Endorsement on Twitter? 3 Legal Precautions to Know.

Before you shell out cash for a new e-spokesperson, make sure you're in the clear so no issues pop up later.
Jaia Thomas
Your Sneak Peak at the Future of Infographic Marketing
Infographics

Your Sneak Peak at the Future of Infographic Marketing

Social media and large media outlets aid the genre's wild popularity. Here's what to expect going forward.
Jonathan Long
What Day of The Week Will Your Company Be Mentioned Most? (Infographic)
Social Media

What Day of The Week Will Your Company Be Mentioned Most? (Infographic)

A company analyzed one billion online company references to answer some of your burning questions.
Clément Delangue
Did Google Kill Social-Media Marketing?
Social Media Marketing

Did Google Kill Social-Media Marketing?

The search giant may have announced that it's not going to be investing any further in social software platform Wildfire, but that doesn't mean all is lost.
So, You Got Yourself a Twitter Handle. Now What?
Twitter

So, You Got Yourself a Twitter Handle. Now What?

It's a no brainer: You have a business and you've created an account for it on Twitter. But what if you don't know a tweet from a snap?
Wendy Frink
5 Ways Social-Media Marketers Get Their Message Heard
Social Media Marketing

5 Ways Social-Media Marketers Get Their Message Heard

While social media is a great platform for reaching consumers in an engaging way, the interactions can also be fleeting. Here are a few tips on getting your message heard and keeping consumers coming back for more.
Lisa Hoover McGreevy
Here's the Big Problem With Chasing Customers on Social Media
Social Media

Here's the Big Problem With Chasing Customers on Social Media

After all the hype has settled and all the stock clamoring has died down, this one social-media truth is staring us in the face.
5 Ways to Harness Hashtags to Drive Business Value
Social Media Marketing

5 Ways to Harness Hashtags to Drive Business Value

Give social media a second life that's tied in to your company's marketing message or campaign.
Kevin Bobowski
Why You Should Be on Google+
Social Media Marketing

Why You Should Be on Google+

Small businesses can gain from tapping the social media platform of the search engine giant.
Brett Relander
Fun Ways Brands Are Betting on March Madness
Growth Strategies

Fun Ways Brands Are Betting on March Madness

It's that time of year when offices everywhere are abuzz with talk of brackets. Here's how some companies are turning that enthusiasm into buzz.
Wendy Frink
Social Media

8 Ways to Get the Most Out of Instagram

The photo-sharing app can be an important tool to boost your brand's visibility. Here's how to make your Instagram presence shine.
Wendy Frink
The 5 Common Mistakes Entrepreneurs Are Still Making on Twitter
Twitter

The 5 Common Mistakes Entrepreneurs Are Still Making on Twitter

While entrepreneurs should have a presence on the micro-blogging platform, making these Twitter mistakes can be bad for business.
Matthew Toren
Why Pinterest Is Driving Social Engagement (and How You Can Take Advantage)
Technology

Why Pinterest Is Driving Social Engagement (and How You Can Take Advantage)

Pinterest has quickly become one of the fastest growing social sharing outlets around, all because it focuses on more than growing followers.
Adam Toren
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