Social Media Marketing

3 Ways You Might Be Screwing Up Your LinkedIn Profile and How to Avoid Them
Marketing

3 Ways You Might Be Screwing Up Your LinkedIn Profile and How to Avoid Them

Skip these first-impression shattering no-no's and craft a kickass LinkedIn profile instead.
Kim Lachance Shandrow
Marketing Trend for 2014: Smaller Messaging Has a Big Impact
Social Media

Marketing Trend for 2014: Smaller Messaging Has a Big Impact

Increasingly, brands are marketing themselves via short-form social media.
Ann Handley
Digital or Traditional Marketing? Depends on Your Business
Marketing

Digital or Traditional Marketing? Depends on Your Business

Base your marketing strategies on what you're selling.
Katherine Duncan
10 Questions to Ask When Measuring Your Social Media ROI
Business Moving Forward

10 Questions to Ask When Measuring Your Social Media ROI

Expert advice on how to gauge the success of your social media marketing efforts.
Kim Lachance Shandrow
Promoting Your Business Through Personal Posts
Marketing

Promoting Your Business Through Personal Posts

Branding guru Jason Seiden pushes for social media with a work-life blend.
Lambeth Hochwald
5 Tips for Hiring a Social Media Marketer
Inspiring Your Team

5 Tips for Hiring a Social Media Marketer

Your new hire needs to understand the basics as well as the latest digital tools. This list of tips will help you get started.
Mana Ionescu
Instagram Success: These Types of Images Drive the Most Engagement (Infographic)
Marketing

Instagram Success: These Types of Images Drive the Most Engagement (Infographic)

A new study unlocks the secrets to what's most shared on the popular social network.
Benjamin Kabin
7 Super Tips for Creating Powerful Infographics
Marketing

7 Super Tips for Creating Powerful Infographics

Follow these steps for creating knockout infographics that can give your marketing a visual flair.
Donna Moritz
5 Tips to Master Pinterest for Business
Marketing

5 Tips to Master Pinterest for Business

How small-business owners can use the popular social-media site to drive sales and connect with potential clients.
Gabrielle Karol
This Is Why Social Media and Drinking Alcohol Don't Mix (Infographic)
Marketing

This Is Why Social Media and Drinking Alcohol Don't Mix (Infographic)

What might happen if you find yourself posting to your accounts while knocking back a few. It's not pretty.
Kevin Allen
Learn This Twitter Shortcut
Marketing

Learn This Twitter Shortcut

Cribbing off existing Twitter lists can help you build your own segmented marketing strategies.
Mana Ionescu
The Best Way to Land a Job in Social Media? Just Dive In.
Social Media

The Best Way to Land a Job in Social Media? Just Dive In.

Digital-marketing pro Ian Lurie offers up tips on how to break into the social media and digital advertising industry in this week's Ask the Expert column.
Ian Lurie
Is Facebook Really a Failure to Marketers?
Marketing

Is Facebook Really a Failure to Marketers?

Research firm Forrester recently penned a scathing letter to Facebook's CEO Mark Zuckerberg taking the social network to task over its marketing platform. But are its criticisms fair?
Andrea Huspeni
What Twitter's New Scheduled Tweets Mean for Marketing Your Business
Marketing

What Twitter's New Scheduled Tweets Mean for Marketing Your Business

Here are four effective tips for using the social network's new feature to your startup's advantage.
Zach Bulygo
OK

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