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Social Media Marketing

Social Media Marketing

4 Mistakes That Can Harm a Company's Social Media Campaign

Even the most savvy social-media maven can at times become confused over the best activities to pursue. Check out this list of don'ts.
Pets

Who Rules the Internet: Cats or Dogs? (Infographic)

Posting photos of cute and cuddly animals is a guaranteed win online. Here's a look at the biggest Internet pet trends of 2014.
Social Media

How to Correct 3 Major Social-Media Blunders

Social media plays a huge role when developing any sort of brand. If you aren't careful, you could make mistakes that could quickly turn people off.
Twitter

It's Official: You Can Now Mute Loud Mouths on Twitter

Can't quite pull the trigger on unfollowing someone? Baby steps.
National Small Business Week

Google Hangout: The Best Apps and Tech Tools to Supercharge Your Small Business

Join us for an exciting live Hangout roundtable on May 14, when we chat with three leading entrepreneurship experts about the top apps and tech solutions for optimizing your productivity and your small business operations.
Sales

The Tough Love Guide to Selling

If you're in business, you're in the business of sales. That's what keeps your company alive. Here are four critical lessons.
Ready for Anything

With Social Media, Fakes Are a Real Problem for Your Business

For a relatively inexpensive price, a click farm will rapidly boost the number of a company's followers. But phantom profiles don't translate into customer engagement.
Growth Strategies

Have a Blockbuster Summer of Sales With These 3 Strategies

This season brings box office mega-bucks for movie studios, but you too can cash in on the film industry's marketing tactics.
Ready for Anything

The New Approach to Get Customers Banging on Your Door

HubSpot co-founder Brian Halligan explains why he started his company and how to market in the digital age
Social Media

The 5 Habits for Social-Media Success

While social media allows you to meet new people, connect with potential customer and hone relationships with business partners, it can be draining. Here are a few tips on remaining productive on social media.
Social Media

Facebook to Host 5 'Boot Camps' This Summer to Woo Small Businesses

The social media giant is joining forces with Intuit, LegalZoom and Square in a cross-country bid to boost SMB success -- and the ad dollars SMBs spend on Facebook.
Content Marketing

A Benign Virus: Your Company's Content Shared Across Social Media

Sample the latest wisdom about how to post content about your business that others will be likely pass along.
Customer Service

6 Reasons Social Media Is Your Secret Weapon in Customer Service

As more and more consumers expect immediate results, businesses need to be able to react quickly to customers' needs. The best way is to have a customer-service strategy on social media.
Pinterest

5 Creative Ways Brands Can Leverage the Power of Pinterest

With businesses having a lot to gain from the visual social network, competition is fierce. Here are a few unique tricks to stand out on Pinterest -- and hopefully gain customers.
Marketing

Make Marketing Simpler With These 5 Tech-Savvy Tools

Identify which parts of the company's work flow can be automated with cost-effective tools.