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Social Media Marketing

Social Media

Look Out: Joe Biden Is Now on Instagram

Fingers crossed for stylized brunch photos, artsy sunset shots and lots of selfies.
Social Media

Porn Accident: US Airways Issues Worst Brand Tweet of All Time

The airline's recent PR nightmare is a reminder to slow down, pay closer attention and think before you tweet.
Snapchat

5 Reasons Every Business Should be on Snapchat

The disappearing-message platform gives you a chance to connect with customers more casually.
Social Media

How to Craft the Perfect Social Post [Infographic]

Stumped on how get the most out of your posts? Check out this handy infographic for what types of posts work best, and at what time.
Marketing Strategy

3 Memorable Ways to Launch a Product to Wow Customers

Looking for early adopters? Make sure you have an effective strategy that will catch consumers by surprise and enhance their appreciation of your goods.
Social Media Marketing

Why Winging Social Media Won't Cut It Anymore

Are you a company that has a presence on various social media platforms, but instead of approaching it with a strategy, you're throwing content up there and hoping it will stick? Then keep reading.
Search Engine Optimization

Yes, You Can Kick-Start Your Own SEO Campaign. Here's How.

Newbie businesses can turn their inhouse staffers into website optimizers and social-media marketers for a while.
Twitter

Twitter Adds Multiple Photo Option, But Do Brands Care?

Users can now add up to four photos in a tweet, but brands seem to prefer the single photo option so far.
Tools

5 Tools For Entrepreneurs to Grow Their Online Presence in No Time

Time is money and founders don't have a lot of either. Here are five resources entrepreneurs can use to help build their online audience quickly and cheaply.
Ask the Expert

Have a Burning Business Question? Ask the Expert: Joanna Lord.

Working at a company focused on providing loyalty programs to big-name companies like Microsoft and Pepsi, Joanna Lord knows a thing or two about marketing. And for this month only, this CMO is lookin...
Social Media

Your Customers Are Likely More Engaged on YouTube Than on Facebook or Twitter

A new study shows that YouTube, Google+ and LinkedIn create the most quality social referrals.
Finances

Shoestring Budget? No Problem. Just Be Creative.

An arts entrepreneur shares four lessons in innovating -- in art form and business style. Marshal resources and build personal connections.
Social Media Marketing

Want to Gain Influence on Social Media? Get to Work.

There are no easy tricks when it comes to building a social-media audience. It takes work, and the more you put into it, the more you will get out of it.
Customer Engagement

Market With an Eye to Engagement. Offer Value (Not Sheer Hype)

An offer of something free can spark a relationship-building process with customers. Then continue the dialogue.
Social Media

Contrary to Popular Belief, These Popular Social-Media Habits Are Bad for Your Brand

This advice might sound blasphemous to some, but it could bring you more business.