Social Media Marketing
The tool allows users to add their public Facebook posts to other blogs and websites.
A Los Angeles pet boutique needs to reposition its social-media efforts to help its business and its charitable efforts, our experts say.
A look at three strategies that business owners can put to work for their own social campaigns.
You can get more social-media fans and engagement if you follow these guidelines for Facebook, Twitter, Pinterest and Google+.
Read about Twitter's targeted advertising tool, Facebook's social TV activity, new analytics for Tumblr and more social-media news.
America's Small Business Heroes
At this year's Nexus Global Youth Summit, a panel of Hollywood heavyweights provided the skinny on how to get a celeb's endorsement.
In marketing, companies generally aim to provide a service and add value -- not pull a prank on their customers.
If your goal is to engage your fans over social media, generate sales, or position yourself as an authority, you must provide value and a reason for people to interact with your brand.
LinkedIn's new marketing tool makes it the latest social network to integrate promotions from businesses into users' news feeds.
Read about Yelp's acquisition of a reservation service, how top talent is leaving Facebook, how Honda is using Vine for customer service and more social-media news.
These days, your customers are reading blogs and using Twitter. We take a look at how content marketing can boost your company's bottom line.
How these small businesses are pushing the needle beyond hunting for simple likes, re-pins and re-tweets.
South Carolina's Pure Barre is using social media to expand from workout to a lifestyle brand.
Whether you are trying to reach consumers or other businesses, social networking sites likely hold the key to your success.
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© 2017 Entrepreneur Media, Inc.