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Social Media Marketing

Growth Strategies

Fun Ways Brands Are Betting on March Madness

It's that time of year when offices everywhere are abuzz with talk of brackets. Here's how some companies are turning that enthusiasm into buzz.
Social Media

8 Ways to Get the Most Out of Instagram

The photo-sharing app can be an important tool to boost your brand's visibility. Here's how to make your Instagram presence shine.
Twitter

The 5 Common Mistakes Entrepreneurs Are Still Making on Twitter

While entrepreneurs should have a presence on the micro-blogging platform, making these Twitter mistakes can be bad for business.
Technology

Why Pinterest Is Driving Social Engagement (and How You Can Take Advantage)

Pinterest has quickly become one of the fastest growing social sharing outlets around, all because it focuses on more than growing followers.
Solutions Center

Woo Loyal Customers for Life With 4 Winning Ways

Convert engaged shoppers into lifelong ambassadors for your brand
Building a Website

The 5 Key Factors of Website Success

You must have these five commonly accepted factors in place if you want your online business to succeed.
Instagram

4 Ways Brands Can Hit the Social Jackpot With Instagram Direct

Instagram Direct was launched late last year but only a handful of companies are utilizing it to grow their brand. Here we highlight how one business did it correctly and struck social-currency gold.
Social Media

10 Signs You're Using Social Media Wrong

If you fall into any of these traps, it's time to reevaluate your strategy.
Crowdfunding

Your Crowdfunding Campaign Is Doomed Without This

Time needs to be committed to social media every day to push you toward your goal.
Social Media

14 Tools Every Entrepreneur Needs for Managing Social Media

With the explosion of social media, it is hard to keep tabs on your online-marketing strategy across all platforms. These tools can help you do just that.
Social Media

Going Beyond Facebook Paid Posts to Reach Customers

With Facebook changing its social strategy and Google constantly updating its algorithm, our online-marketing expert Jim Yu offers up advice on how small businesses can reach customers in a consistent...
Marketing

Facebook Gives Advertisers a Way to Target by Relationship Status

Advertisers will now be able to search for specific audiences, including those who have recently updated their relationship statuses.
Marketing

Instagram's 5 Tips for Better Marketing -- With Pictures

The popular photo-sharing site has released findings on its business blog about the ways in which the most successful brands have engaged the visual community.
Marketing

How I Increased My User-Registration Rate 2,800% in 4 Days

With customers being the life blood of startups, getting people to know that your company exists is extremely challenging. Here is how I quickly overcame that hurdle.
Marketing

Facebook, Twitter or Instagram: Determining the Best Platform for Mobile Marketing

Our marketing expert Jim Yu discusses how to best utilize social for mobile marketing.