Social Media Marketing

How to Tweet With Purpose
Marketing

How to Tweet With Purpose

Joining Twitter and amassing followers is just half the battle. You'll need to figure out how to keep them coming back -- and buy something when they do.
Giving Ecommerce a Social Twist
Marketing

Giving Ecommerce a Social Twist

Wanelo is a online community of people who can link to products they like and share them with their friends, via a corkboard-like interface similar to Pinterest.
John Patrick Pullen
Twitter Use Among Americans Is Growing -- Fast
Marketing

Twitter Use Among Americans Is Growing -- Fast

Users of the popular social network have more than doubled since 2010, a new report says.
Jason Fell
Dear LinkedIn, You're Doing It All Wrong. Here's How
Marketing

Dear LinkedIn, You're Doing It All Wrong. Here's How

One marketer's open letter to the popular social networking site for professionals.
Taylor Grobelny
Social Media Service HootSuite Raises $165 Million in Big Financing Round
Marketing

Social Media Service HootSuite Raises $165 Million in Big Financing Round

Hootsuite raised $165 million in a round of financing, Facebook introduced post embedding and more social-media news that broke this week.
Brian Patrick Eha
LinkedIn Rolls Out Enhanced Analytics Suite for Businesses
Technology

LinkedIn Rolls Out Enhanced Analytics Suite for Businesses

If you manage one of the three million company pages on LinkedIn, the site's new analytics tools could help you learn more about your followers.
Brian Patrick Eha
Facebook Now Allowing Embedded Posts -- Just Like Twitter
Technology

Facebook Now Allowing Embedded Posts -- Just Like Twitter

The tool allows users to add their public Facebook posts to other blogs and websites.
Julia Boorstin
How Social Media Can Boost a Shop's Pet Projects
Marketing

How Social Media Can Boost a Shop's Pet Projects

A Los Angeles pet boutique needs to reposition its social-media efforts to help its business and its charitable efforts, our experts say.
Wensdy Von Buskirk
What NASA Can Teach You About Social-Media Marketing
Marketing

What NASA Can Teach You About Social-Media Marketing

A look at three strategies that business owners can put to work for their own social campaigns.
Rick Mulready
How You Can Create the 'Perfect' Social Media Post (Infographic)
Marketing

How You Can Create the 'Perfect' Social Media Post (Infographic)

You can get more social-media fans and engagement if you follow these guidelines for Facebook, Twitter, Pinterest and Google+.
Kristin Piombino
Marketing

Twitter and Facebook Up Their Social TV Game

Read about Twitter's targeted advertising tool, Facebook's social TV activity, new analytics for Tumblr and more social-media news.
Brian Patrick Eha
How to Get Entourage's Adrian Grenier to Tout Your Social Venture? Give Him Something to Believe in.
Starting a Business

How to Get Entourage's Adrian Grenier to Tout Your Social Venture? Give Him Something to Believe in.

At this year's Nexus Global Youth Summit, a panel of Hollywood heavyweights provided the skinny on how to get a celeb's endorsement.
Andrea Huspeni
Chipotle Jeopardizes Customer Trust With Fake Twitter Hack Stunt
Marketing

Chipotle Jeopardizes Customer Trust With Fake Twitter Hack Stunt

In marketing, companies generally aim to provide a service and add value -- not pull a prank on their customers.
Jason Fell
No Matter Your Digital Marketing Strategy, Make Sure You're Adding Value
Social Media

No Matter Your Digital Marketing Strategy, Make Sure You're Adding Value

If your goal is to engage your fans over social media, generate sales, or position yourself as an authority, you must provide value and a reason for people to interact with your brand.
Jason Fell
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