Social Media Marketing
Joining Twitter and amassing followers is just half the battle. You'll need to figure out how to keep them coming back -- and buy something when they do.
Wanelo is a online community of people who can link to products they like and share them with their friends, via a corkboard-like interface similar to Pinterest.
Users of the popular social network have more than doubled since 2010, a new report says.
One marketer's open letter to the popular social networking site for professionals.
Hootsuite raised $165 million in a round of financing, Facebook introduced post embedding and more social-media news that broke this week.
If you manage one of the three million company pages on LinkedIn, the site's new analytics tools could help you learn more about your followers.
The tool allows users to add their public Facebook posts to other blogs and websites.
A Los Angeles pet boutique needs to reposition its social-media efforts to help its business and its charitable efforts, our experts say.
A look at three strategies that business owners can put to work for their own social campaigns.
You can get more social-media fans and engagement if you follow these guidelines for Facebook, Twitter, Pinterest and Google+.
Read about Twitter's targeted advertising tool, Facebook's social TV activity, new analytics for Tumblr and more social-media news.
Starting a Business
At this year's Nexus Global Youth Summit, a panel of Hollywood heavyweights provided the skinny on how to get a celeb's endorsement.
In marketing, companies generally aim to provide a service and add value -- not pull a prank on their customers.
If your goal is to engage your fans over social media, generate sales, or position yourself as an authority, you must provide value and a reason for people to interact with your brand.
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