Social Media Marketing

Technology

LinkedIn Launches Sponsored Updates for Businesses

LinkedIn's new marketing tool makes it the latest social network to integrate promotions from businesses into users' news feeds.
Marketing

Yelp Doubles Down on Restaurant Businesses With Acquisition of Reservation Service SeatMe

Read about Yelp's acquisition of a reservation service, how top talent is leaving Facebook, how Honda is using Vine for customer service and more social-media news.
Marketing

Ditch Cold Calls. Why Content Is King (Infographic)

These days, your customers are reading blogs and using Twitter. We take a look at how content marketing can boost your company's bottom line.
Marketing

3 Innovative Ways Startups Are Driving Results Over Social Media

How these small businesses are pushing the needle beyond hunting for simple likes, re-pins and re-tweets.
Marketing

A Fitness Studio Makes Full-Court Social Press

South Carolina's Pure Barre is using social media to expand from workout to a lifestyle brand.
Marketing

How to Use Social Media to Find Customers (Infographic)

Whether you are trying to reach consumers or other businesses, social networking sites likely hold the key to your success.
Marketing

A Salon's Social Media Highlights

Indiana's G Michael Salon uses makeover photos and staffer bios to shape its Twitter and Facebook feeds.
Marketing

YouTube Success: Tracking Your Video Performance

Find out who's watching your YouTube videos, and how you can improve your video results.
Marketing

How to Jumpstart Your Social-Media Marketing During the Summer Slowdown (Infographic)

The lazy months of summer can be the perfect time to ramp up your company's social-media presence. Here's how.
Marketing

A Restaurant Built (and Rebuilt) With Customer Loyalty

Tapping its social-media following helped this Brooklyn restaurant survive after a hurricane.
Marketing

New Foursquare Feature Could Increase Check-Ins for Businesses

Users can now check in their friends when visiting their favorite local businesses.
Take It From The Pros

The Top 25 Brands on Instagram

See which brands made the list and what makes people engage with them.
Marketing

3 Content Aggregation Tools for Social Media Marketing

With these tools, you can turn customer-generated social content into marketing for your business.
Marketing

How to Find the Right Social-Media Platform

Shira Lazar, host of What's Trending, helps entrepreneurs navigate the growing social-media landscape
Marketing

Move Over, Facebook: Why Your Business Needs to Be on Pinterest

More than other social networks, potential customers use Pinterest to decide what to buy.
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