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Social Media Marketing

Marketing

Learn This Twitter Shortcut

Cribbing off existing Twitter lists can help you build your own segmented marketing strategies.
Social Media

The Best Way to Land a Job in Social Media? Just Dive In.

Digital-marketing pro Ian Lurie offers up tips on how to break into the social media and digital advertising industry in this week's Ask the Expert column.
Marketing

Is Facebook Really a Failure to Marketers?

Research firm Forrester recently penned a scathing letter to Facebook's CEO Mark Zuckerberg taking the social network to task over its marketing platform. But are its criticisms fair?
Marketing

What Twitter's New Scheduled Tweets Mean for Marketing Your Business

Here are four effective tips for using the social network's new feature to your startup's advantage.
Marketing

How Social Media Really Affects Spending (Infographic)

How to get customers to go from 'Friending' to Spending.
Marketing

Social Media for Small Business: Choose Wisely, Then Execute

Our Ask the Expert digital marketing pro Ian Lurie offers up best practices on handling social media, SEO and a business' website on a budget.
Marketing

With Facebook's Media Referral Traffic Up 170%, Site Announces 'Stories to Share'

The social network has rolled out a feature that offers suggestions to media organizations about which articles they should post to their pages.
Marketing

Social Media Etiquette: 5 Questions to Ask Before Posting About the News

When a disaster happens or as the anniversary of a catastrophe approaches, it may seem like commenting is the right thing to do. Sometimes, silence is best.
Technology

If Facebook Gives Your Business Free Wi-Fi, What's in It for You?

Customers have come to expect free wireless internet in many businesses. Thanks to Facebook, businesses will now be able to get some things in return.
Marketing

4 Ways to Turn Social-Media Fans Into Raving, Loyal Customers

With a little bit of focus, companies can convert casual fans into powerful brand advocates.
Marketing

How to Generate Ideas For Your YouTube Videos

Not sure what your YouTube videos should be about? These 10 questions will help you generate ideas that attract the type of audience you want.
Marketing

How to Attract the Right Clients and Other Must-Read Business Tips

A look at how to get clients who are a good fit for you, why you should tweet less about your company and more advice for business owners.
Marketing

9 Ways to Reach Customers on YouTube

Find out how to use YouTube as a low-cost marketing tool to generate new customers and sales.
Marketing

3 Annoying Social-Media Mistakes Businesses Need to Avoid

A look at the most vexing social media no-nos and why you should just skip them.
Marketing

Stop Worrying About Sales and Build Relationships

Traditional advertising isn't always effective, so here's how to engage with potential customers on social media.