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Social Media Marketing

Marketing

Giving Ecommerce a Social Twist

Wanelo is a online community of people who can link to products they like and share them with their friends, via a corkboard-like interface similar to Pinterest.
Marketing

Twitter Use Among Americans Is Growing -- Fast

Users of the popular social network have more than doubled since 2010, a new report says.
Marketing

Dear LinkedIn, You're Doing It All Wrong. Here's How

One marketer's open letter to the popular social networking site for professionals.
Marketing

Social Media Service HootSuite Raises $165 Million in Big Financing Round

Hootsuite raised $165 million in a round of financing, Facebook introduced post embedding and more social-media news that broke this week.
Technology

LinkedIn Rolls Out Enhanced Analytics Suite for Businesses

If you manage one of the three million company pages on LinkedIn, the site's new analytics tools could help you learn more about your followers.
Technology

Facebook Now Allowing Embedded Posts -- Just Like Twitter

The tool allows users to add their public Facebook posts to other blogs and websites.
Marketing

How Social Media Can Boost a Shop's Pet Projects

A Los Angeles pet boutique needs to reposition its social-media efforts to help its business and its charitable efforts, our experts say.
Marketing

What NASA Can Teach You About Social-Media Marketing

A look at three strategies that business owners can put to work for their own social campaigns.
Marketing

How You Can Create the 'Perfect' Social Media Post (Infographic)

You can get more social-media fans and engagement if you follow these guidelines for Facebook, Twitter, Pinterest and Google+.
Marketing

Twitter and Facebook Up Their Social TV Game

Read about Twitter's targeted advertising tool, Facebook's social TV activity, new analytics for Tumblr and more social-media news.
Starting a Business

How to Get Entourage's Adrian Grenier to Tout Your Social Venture? Give Him Something to Believe in.

At this year's Nexus Global Youth Summit, a panel of Hollywood heavyweights provided the skinny on how to get a celeb's endorsement.
Marketing

Chipotle Jeopardizes Customer Trust With Fake Twitter Hack Stunt

In marketing, companies generally aim to provide a service and add value -- not pull a prank on their customers.
Social Media

No Matter Your Digital Marketing Strategy, Make Sure You're Adding Value

If your goal is to engage your fans over social media, generate sales, or position yourself as an authority, you must provide value and a reason for people to interact with your brand.
Technology

LinkedIn Launches Sponsored Updates for Businesses

LinkedIn's new marketing tool makes it the latest social network to integrate promotions from businesses into users' news feeds.
Marketing

Yelp Doubles Down on Restaurant Businesses With Acquisition of Reservation Service SeatMe

Read about Yelp's acquisition of a reservation service, how top talent is leaving Facebook, how Honda is using Vine for customer service and more social-media news.