Social Media Marketing

How to Create Pre-Launch Buzz
Starting a Business

How to Create Pre-Launch Buzz

Marissa Lippert used a Kickstarter campaign and social media to create excitement and a customer base for her brick-and-mortar shop, Nourish. Hear her story, plus expert tips.
Colleen DeBaise
Pinterest Marketing: Pinning With a Purpose
Marketing

Pinterest Marketing: Pinning With a Purpose

Pinterest can help you attract new customers, but first you must define your online marketing strategy.
Beth Hayden
Why Social Media Is Nothing Without Creativity
Social Media

Why Social Media Is Nothing Without Creativity

Sites like Twitter and Facebook are overrun with brands trying to get consumers' attention. So what do you do? Get crafty, that's what.
Jason HeadsetsDotCom
8 Do's and Don'ts for Marketing on Online Forums and Message Boards
Marketing

8 Do's and Don'ts for Marketing on Online Forums and Message Boards

Forums and boards are popular with consumers. But one misstep by you or your brand and you could be tossed out.
Mikal E. Belicove
How to Be Unforgettable Online
Take It From The Pros

How to Be Unforgettable Online

Building a memorable brand begins with defining who you are, and then bonding with your customers so they won't ever forget.
Chad Barr and Alan Weiss
How to Find and Win Over Comparison Shoppers
Marketing

How to Find and Win Over Comparison Shoppers

Chances are, your customers are conducting pre-purchase research. Here's how to tap into that educated base.
Ann Handley
Courting Bloggers to Tout Your Products? Get Ready for More Content Marketing Disclosures
Marketing

Courting Bloggers to Tout Your Products? Get Ready for More Content Marketing Disclosures

If you're paying bloggers and others online for endorsements or testimonials, be prepared for these new disclosure rules in the making.
Mikal E. Belicove
Facebook Exchange Ads Could Raise Even More Privacy Concerns
Marketing

Facebook Exchange Ads Could Raise Even More Privacy Concerns

Facebook's latest ad program allows businesses to retarget their website visitors on Facebook.
Mikal E. Belicove
This Tea Company Steeps Its Business in Social Media
Marketing

This Tea Company Steeps Its Business in Social Media

Adagio Teas integrates customer feedback into its product development as well as other aspects of its business.
The 10 Commandments of Using Pinterest for Business (Infographic)
Marketing

The 10 Commandments of Using Pinterest for Business (Infographic)

Consider these tips for maximizing the potential of the growing social network.
Donna Moritz
New Facebook Features Help Businesses Better Manage Their Pages
Marketing

New Facebook Features Help Businesses Better Manage Their Pages

Facebook released a trio of highly anticipated features expected to make managing a Facebook page for a business easier.
Mikal E. Belicove
How to Create a Social Media Content Strategy
Marketing

How to Create a Social Media Content Strategy

From posting content to Facebook, Twitter, YouTube and more, Entrepreneur writer Mikal Belicove offers his best tips.
Mikal E. Belicove
Three Steps to More Word-of-Mouth -- and More Business
Marketing

Three Steps to More Word-of-Mouth -- and More Business

Use these tips to increase repeat sales by keeping your customers and clients connected to your business.
Gail Goodman
How to Get Your Content Shared More on Pinterest
Marketing

How to Get Your Content Shared More on Pinterest

From calls to action to setting up 'sharing networks,' consider these tips for making your content go viral on the popular social network.
AJ Kumar
OK

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