Social Media Marketing

Yes, You Need To Tweet
Take It From The Pros

Yes, You Need To Tweet

But more importantly, you need a smart social media strategy to build your brand and business online.
Time for a Second Look at Daily Deals?
Marketing

Time for a Second Look at Daily Deals?

A new report finds that daily deals may perform better than previously thought.
Mikal E. Belicove
Subway's Tweets Top List
Franchises

Subway's Tweets Top List

A recent survey finds that the sandwich franchise beats out McDonald's, Starbuck and others when it comes to social media. We asked why.
Dinah Wisenberg Brin
5 Things You Need to Know About Facebook's Edgerank Algorithm
Marketing

5 Things You Need to Know About Facebook's Edgerank Algorithm

Engaging content and interactivity can help boost your visibility with fans.
Jason Falls
An Entrepreneur's Life: Gary Vaynerchuk
Project Grow

An Entrepreneur's Life: Gary Vaynerchuk

Social media expert Gary Vaynerchuk talks about his life and dreams as an entrepreneur.
Laura Lorber
Big-Company CEOs Out of Touch When It Comes to Facebook,Twitter
Marketing

Big-Company CEOs Out of Touch When It Comes to Facebook,Twitter

The leaders of large companies are mostly avoiding social media. And they're missing an opportunity for their company's brand.
Mikal E. Belicove
How to Create Pre-Launch Buzz
Project Grow

How to Create Pre-Launch Buzz

Marissa Lippert used a Kickstarter campaign and social media to create excitement and a customer base for her brick-and-mortar shop, Nourish. Hear her story, plus expert tips.
Colleen DeBaise
Pinterest Marketing: Pinning With a Purpose
Marketing

Pinterest Marketing: Pinning With a Purpose

Pinterest can help you attract new customers, but first you must define your online marketing strategy.
Beth Hayden
Why Social Media Is Nothing Without Creativity
Social Media

Why Social Media Is Nothing Without Creativity

Sites like Twitter and Facebook are overrun with brands trying to get consumers' attention. So what do you do? Get crafty, that's what.
Jason HeadsetsDotCom
8 Do's and Don'ts for Marketing on Online Forums and Message Boards
Marketing

8 Do's and Don'ts for Marketing on Online Forums and Message Boards

Forums and boards are popular with consumers. But one misstep by you or your brand and you could be tossed out.
Mikal E. Belicove
How to Be Unforgettable Online
Take It From The Pros

How to Be Unforgettable Online

Building a memorable brand begins with defining who you are, and then bonding with your customers so they won't ever forget.
Chad Barr and Alan Weiss
How to Find and Win Over Comparison Shoppers
Marketing

How to Find and Win Over Comparison Shoppers

Chances are, your customers are conducting pre-purchase research. Here's how to tap into that educated base.
Ann Handley
Courting Bloggers to Tout Your Products? Get Ready for More Content Marketing Disclosures
Marketing

Courting Bloggers to Tout Your Products? Get Ready for More Content Marketing Disclosures

If you're paying bloggers and others online for endorsements or testimonials, be prepared for these new disclosure rules in the making.
Mikal E. Belicove
Facebook Exchange Ads Could Raise Even More Privacy Concerns
Marketing

Facebook Exchange Ads Could Raise Even More Privacy Concerns

Facebook's latest ad program allows businesses to retarget their website visitors on Facebook.
Mikal E. Belicove
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