Social Media Marketing

McDonald's Social-Media Lesson: Critics Tweet Back
Franchises

McDonald's Social-Media Lesson: Critics Tweet Back

The hamburger chain admits that its new Twitter campaign, designed to promote the farmers who supply its meat, didn't go exactly as planned.
Dinah Wisenberg Brin
Watch Highlights of the Entrepreneur Growth Conference
Growth Strategies

Watch Highlights of the Entrepreneur Growth Conference

In case you missed the one-day event in California this week, catch up with Chris Brogan's keynote and hear from the award winners.
Entrepreneur Staff
New Tools Make it Easier to Build a Facebook Fan Page
Marketing

New Tools Make it Easier to Build a Facebook Fan Page

ShortStack offers hungry businesses a lumberjack breakfast's range of Facebook page options.
Gwen Moran
What's Hot and What's Not in Content Marketing for 2012
Marketing

What's Hot and What's Not in Content Marketing for 2012

Marketing through online storytelling and advice will only grow in importance to businesses. Here's how to make sense of the biggest trends in content marketing.
10 Trends for Online Marketers in 2012
Marketing

10 Trends for Online Marketers in 2012

From deals and rewards to mobile and beyond, here's what might influence how you reach customers next year.
John Arnold
Where to Focus Your Business's Ad Dollars in the New Year
Marketing

Where to Focus Your Business's Ad Dollars in the New Year

Here, new data that can help you plan where your business should spend on advertising in 2012.
Mikal E. Belicove
How to Increase Social Sharing to Generate More Leads
Marketing

How to Increase Social Sharing to Generate More Leads

Everything you need to know about generating leads you learned in kindergarten.
Ann Handley
Social Networking Lessons of 2011
Marketing

Social Networking Lessons of 2011

What social-media fans taught small businesses about marketing.
Gail Goodman
6 Steps for Dealing With Social Media Detractors
Marketing

6 Steps for Dealing With Social Media Detractors

Consider this advice for handling upset customers with grace, humor and honesty.
Brian Solis on Five Common Social Media Mistakes and How to Avoid Them
Marketing

Brian Solis on Five Common Social Media Mistakes and How to Avoid Them

The author 'Engage,' and now 'The End of Business As Usual,' spills about social media ills.
Shira Lazar
How to Find Time to Market Your Company Using Social Media
Marketing

How to Find Time to Market Your Company Using Social Media

It's easy to get into social media for the wrong reasons and to post too much or too little. Here's how to balance out your social media efforts.
John D. Leavy
What Entrepreneurs Can Learn About Social Media from Adam Carolla
Take It From The Pros

What Entrepreneurs Can Learn About Social Media from Adam Carolla

Comedian Adam Carolla created a podcast that launched to No. 1 in no time. Here's how he keeps fans coming back and how other entrepreneurs can too.
Shira Lazar
How to Be Your Own Media Company
Marketing

How to Be Your Own Media Company

Now that you're your own boss, you need to do your own marketing and promotion. (Who did you think was going to take care of all that for you?) Here's how to do it.
Chris Brogan
Social Marketing Is Best Served on a Combo Plate
Franchises

Social Marketing Is Best Served on a Combo Plate

To increase your sales, combine social media marketing with other forms of marketing.
Mikal E. Belicove
OK

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