Social Media Marketing

How One Craft Brewery Is Tapping Social Media
Starting a Business

How One Craft Brewery Is Tapping Social Media

Chicago's Finch's Beer replaces signage with social media marketing and finds frothy fame.
Facebook: Where Selling Meets Social
Social Media

Facebook: Where Selling Meets Social

Facebook is the new town square, where people meet to socialize, and it offers both unique and familiar sales challenges.
Perry Marshall and Thomas Meloche
How to 'Mobilize' Your Social Media Marketing
Marketing

How to 'Mobilize' Your Social Media Marketing

Does your social media marketing play well with smart phones? Consider these ways you can drive more social-mobile interactions with your business.
John Arnold
An All-in-One Mobile Marketing Tool
Technology

An All-in-One Mobile Marketing Tool

Advertisers can get check-in, discounting and social media marketing in one neat little package.
How Two Small Companies Are Driving Revenue Using Social Media
Marketing

How Two Small Companies Are Driving Revenue Using Social Media

A look at how a food truck and a veterinary practice are making virtual relationships online that translate into real-life dollars.
Erika Napoletano
Does Your Company's 'Social Personality' Need a Makeover?
Take It From The Pros

Does Your Company's 'Social Personality' Need a Makeover?

Connecting with customers and making your brand stand out from the competition is vital to social media success, our experts say.
Jason Fell
Why Google+ Will Be the Next Big Thing for Your Business
Marketing

Why Google+ Will Be the Next Big Thing for Your Business

Google+ has quickly become the place to be in social media. Here's why--and what your business should do about it.
Chris Brogan
A Profile of the Active Social Networker
Marketing

A Profile of the Active Social Networker

Americans are spending more time on social networks and blogs, according to a new study from Nielsen. Here's what that means for you.
Mikal E. Belicove
Social Media Breakdown: Spotify
Marketing

Social Media Breakdown: Spotify

When digital music service Spotify crossed the Atlantic to the U.S., the company leaned heavily on social media to build awareness. Here's a look at what worked for them.
Shira Lazar
Five Social Media Tools for More Buzz for Your Buck
Marketing

Five Social Media Tools for More Buzz for Your Buck

Tapping into social media management tools can help business owners get a handle on their Facebook, Twitter and other online marketing efforts.
Beyond Q&A: The Many Uses of Quora
Marketing

Beyond Q&A: The Many Uses of Quora

There's more to Quora than meets the eye. Entrepreneurs, marketers and even investors are tapping its benefits.
Gwen Moran
Four Tools for Scouting Social Media Leaders in Your Network
Technology

Four Tools for Scouting Social Media Leaders in Your Network

Social analytics companies serve up ways for businesses to be influential. Here's how these rankers compare.
Jennifer Wang
Can a Tweet Button Drive More Traffic to Your Web Page?
Marketing

Can a Tweet Button Drive More Traffic to Your Web Page?

Installing social sharing buttons is an easy way to increase the visibility of your website.
Mikal E. Belicove
From Grad Student to Social Media Millionaire
Entrepreneurs

From Grad Student to Social Media Millionaire

How twentysomething Shama Kabani of Marketing Zen Group wrote a master's thesis on Twitter and then went on to build a leading-edge marketing firm. Part of our annual Young Millionaires report.
Matt Villano
OK

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