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Social Media Marketing

Marketing

Facebook Advertising: The Fundamentals for Small-Business Owners

Before you kick off your campaign, learn the basics of advertising on the social network.
Marketing

Getting Started on Google +

A step-by-step guide to creating a presence on the fast-growing social network of 250 million users, from the former chief evangelist for Apple.
Marketing

5 Tips for Using Social Media as a Customer Service Tool

Why you should embrace negative comments online and how to do it right.
Marketing

New Tool Gauges Pinterest Mentions

Social media marketing dashboard MarketMeSuite can show you how many pinners are promoting your company on the popular social sharing site.
Marketing

LinkedIn Gives Company Pages a Facelift

The redesign goes live across two million business pages on the networking site.
Marketing

5 Fundamentals of a Social-Media Action Plan

For many businesses, social media is growing too important to leave to happenstance. Consider these essential elements for creating a social media strategy that yields results.
Marketing

How to Mine Social Networks for Valuable Customer Data

You can mine demographic and other data about your audience on Facebook, Twitter and YouTube.
Marketing

4 Tips for Using Pinterest to Market Your Startup

Do you really know how to use Pinterest to help attract people to your business? If not, here's a brief tutorial.
Marketing

3 Tips for Using LinkedIn's New 'Endorsements'

You can now endorse specific skills on Linkedin. Here are the right ways to use this new feature.
Marketing

3 Things You Need to Know About LinkedIn's Company Pages

The redesign of the professional networking site gives you more marketing opportunities.
Marketing

How Chobani Yogurt Used Social Media to Boost Sales

The company has nearly $1 billion in annual revenue thanks to a combination of social media and real world engagement.
Marketing

What You Can Learn from Celebrities About Social Media

When it comes to engaging with your followers, sometimes it helps to think like you're famous.
Marketing

Big Companies Are Adapting to Social Media Marketing

New reports show that more large companies are using social media to promote their brands.