Social Media Marketing

The Fallacy Behind 'Facebook Fatigue'
Marketing

The Fallacy Behind 'Facebook Fatigue'

Recent studies claim we're getting tired of Facebook. Going beyond the initial numbers reveals a different story.
Mikal E. Belicove
Facebook Posting Techniques that Really Work
Marketing

Facebook Posting Techniques that Really Work

Boosting the effectiveness of your Facebook publishing strategy is easy if you know the answers to these seven questions.
Mikal E. Belicove
Old Spice and Social Media: Why Not Make the Most of Fabio vs. Mustafa?
Marketing

Old Spice and Social Media: Why Not Make the Most of Fabio vs. Mustafa?

Fabio and Mustafa should still be tweeting, says social media guru Gary Vaynerchuk.
Gary Vaynerchuk
The Top Five Social Media Mistakes
Marketing

The Top Five Social Media Mistakes

Sure you're marketing with Twitter and Facebook, but are you doing it well? Here are the most common traps you might be falling into.
Starr Hall
Five Truths About Social Media Marketing
Marketing

Five Truths About Social Media Marketing

Remembering marketing principles is a must, but ignoring social-media innovations would be a mistake.
Insights: Klout's CEO on Growing Your Social Influence
Marketing

Insights: Klout's CEO on Growing Your Social Influence

Increasing your 'clout' online can be a matter of being consistent, responsive and authentic, entrepreneur Joe Fernandez says. And you'll need to put in the time.
Ameen Khwaja
Five Lies About Social Media Marketing
Marketing

Five Lies About Social Media Marketing

Social-media makes even the best marketers forget everything they already know about marketing.
Mikal E. Belicove
The Innovators: Klout's Joe Fernandez
America's Small Business Heroes

The Innovators: Klout's Joe Fernandez

The co-founder of the social-media analytics firm talks about getting his new business off the ground.
Ameen Khwaja
Report: Facebook Users are a Trusting Bunch
Marketing

Report: Facebook Users are a Trusting Bunch

A new study investigates if Facebook and other popular social networking sites are socially isolating.
Mikal E. Belicove
Guy Kawasaki: To Win at Social Media, 'Plant Many Seeds'
Marketing

Guy Kawasaki: To Win at Social Media, 'Plant Many Seeds'

The marketing guru says successful marketing today is about wowing 'LonelyBoy15,' not media giants.
Guy Kawasaki
Google+ Isn't Ready For Business
Marketing

Google+ Isn't Ready For Business

Chomping at the bit to put your business on Google+? You're not alone -- but you'll have to wait.
Mikal E. Belicove
Lessons from Entenmann's 'Insensitive' #NotGuilty Casey Anthony Tweet
Marketing

Lessons from Entenmann's 'Insensitive' #NotGuilty Casey Anthony Tweet

Businesses should consider these tips when using hashtags in their marketing tweets.
Jason Fell
The Spark That Fuels Wildfire Interactive
Marketing

The Spark That Fuels Wildfire Interactive

The adventurous couple looking to shake up the social-media marketing industry.
Why Savvy Businesses Field Customer Questions on Twitter
Marketing

Why Savvy Businesses Field Customer Questions on Twitter

The majority of Twitter users are likely to make a purchase from your company if you've answered a tweeted query.
Mikal E. Belicove
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