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Social Media Marketing

Franchises

Subway's Tweets Top List

A recent survey finds that the sandwich franchise beats out McDonald's, Starbuck and others when it comes to social media. We asked why.
Marketing

5 Things You Need to Know About Facebook's Edgerank Algorithm

Engaging content and interactivity can help boost your visibility with fans.
Entrepreneurs

An Entrepreneur's Life: Gary Vaynerchuk

Social media expert Gary Vaynerchuk talks about his life and dreams as an entrepreneur.
Marketing

Big-Company CEOs Out of Touch When It Comes to Facebook,Twitter

The leaders of large companies are mostly avoiding social media. And they're missing an opportunity for their company's brand.
Starting a Business

How to Create Pre-Launch Buzz

Marissa Lippert used a Kickstarter campaign and social media to create excitement and a customer base for her brick-and-mortar shop, Nourish. Hear her story, plus expert tips.
Marketing

Pinterest Marketing: Pinning With a Purpose

Pinterest can help you attract new customers, but first you must define your online marketing strategy.
Social Media

Why Social Media Is Nothing Without Creativity

Sites like Twitter and Facebook are overrun with brands trying to get consumers' attention. So what do you do? Get crafty, that's what.
Marketing

8 Do's and Don'ts for Marketing on Online Forums and Message Boards

Forums and boards are popular with consumers. But one misstep by you or your brand and you could be tossed out.
Marketing

How to Be Unforgettable Online

Building a memorable brand begins with defining who you are, and then bonding with your customers so they won't ever forget.
Marketing

How to Find and Win Over Comparison Shoppers

Chances are, your customers are conducting pre-purchase research. Here's how to tap into that educated base.
Marketing

Courting Bloggers to Tout Your Products? Get Ready for More Content Marketing Disclosures

If you're paying bloggers and others online for endorsements or testimonials, be prepared for these new disclosure rules in the making.
Marketing

Facebook Exchange Ads Could Raise Even More Privacy Concerns

Facebook's latest ad program allows businesses to retarget their website visitors on Facebook.
Marketing

This Tea Company Steeps Its Business in Social Media

Adagio Teas integrates customer feedback into its product development as well as other aspects of its business.
Marketing

The 10 Commandments of Using Pinterest for Business (Infographic)

Consider these tips for maximizing the potential of the growing social network.
Marketing

New Facebook Features Help Businesses Better Manage Their Pages

Facebook released a trio of highly anticipated features expected to make managing a Facebook page for a business easier.