Social Media Marketing

Five Dos and Don'ts for Businesses on 'Empire Avenue'
Take It From The Pros

Five Dos and Don'ts for Businesses on 'Empire Avenue'

Consider these tips if you're thinking about taking your business public on this social networking site.
Mikal E. Belicove
Five Ways to Use Twitter for Marketing That You Might Not Know About
Take It From The Pros

Five Ways to Use Twitter for Marketing That You Might Not Know About

With a little strategy, Twitter can boost your connections and website traffic.
Starr Hall
Chris Brogan on How to Build Deeper Relationships With Your Customers Online
Marketing

Chris Brogan on How to Build Deeper Relationships With Your Customers Online

Your social media strategy should have a solid foundation and fluid outposts where you can connect with customers.
Chris Brogan
How Small Companies Are Marketing Through Facebook
Marketing

How Small Companies Are Marketing Through Facebook

Facebook is proving itself a small-business marketing force. Here are three examples of how it's working.
Jason Ankeny
How ShareSquare Is Leading the QR-Code Marketing Pack
Starting a Business

How ShareSquare Is Leading the QR-Code Marketing Pack

This Los Angeles-based company helps fans connect with bands and brands using quick-response codes. Plus, a look at other game-changers in the social-media space.
Jennifer Wang
Why Social Isn't Helping Online Retailers Find Customers
Starting a Business

Why Social Isn't Helping Online Retailers Find Customers

Search, email and affiliate marketing trump Facebook and Twitter for customer acquisition.
Mikal E. Belicove
IWearYourShirt Puts a Social Twist on Product Placement
Social Media

IWearYourShirt Puts a Social Twist on Product Placement

How a 20-something entrepreneur gives businesses of all sizes a star turn.
Diana Ransom
How Fast-Growing Companies Use Social-Media Marketing
Growth Strategies

How Fast-Growing Companies Use Social-Media Marketing

Here's a sampling of how growth-minded businesses use social media to ring in sales.
Diana Ransom
How Can I Target Women Customers?
Social Media

How Can I Target Women Customers?

Social marketing expert Starr Hall offers quick tips to business owners looking to sell more to women.
How Can I Improve My Marketing?
Marketing

How Can I Improve My Marketing?

Social marketer Starr Hall offers tips for upgrading your marketing efforts.
10 Laws of Social Media Marketing
Take It From The Pros

10 Laws of Social Media Marketing

For business owners just getting started, a guide to build brand buzz and boost your bottom line.
When Should a Business Owner Get Personal on Social Media?
Social Media

When Should a Business Owner Get Personal on Social Media?

Mikal Belicove, Entrepreneur Magazine columnist, on when to get personal or stay business-like on social media.
Mikal E. Belicove
Should I Stick with Social Media If I'm Not Getting Results?
Social Media

Should I Stick with Social Media If I'm Not Getting Results?

Mikal Belicove, Entrepreneur Magazine columnist, on exercising patience when experimenting with social media marketing.
Mikal E. Belicove
How Can I Make Sense of Social Media Feedback?
Coaches Corner

How Can I Make Sense of Social Media Feedback?

Mikal Belicove, Entrepreneur Magazine columnist, on when to act on online comments about your business.
Mikal E. Belicove
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